The avant-garde So/ is sauntering into Spain

    SO/ Sotogrande will enjoy an enviable location in close proximity to some of the most exceptional golf and polo fields in Europe. SO/ is the most avant-garde brand in Accor’s luxury portfolio, which combines vibrant local energy with creative gastronomic experiences and modern luxury service. Accor’s avant-garde lifestyle brand SO/ will open its … Read more

Fashion-first but built for function: Jennifer Lopez and Michael B. Jordan launch Coach CitySole

    Style from the feet up. Coach girl, Superbowl half-time hero and all-time original Jennifer Lopez debuts Coach’s new sneaker, CitySole. A New Collection of Footwear Built with the Latest Innovations in Sneaker Technology Coach launched The Coach CitySole, an innovative new footwear collection that merges the house’s fashion authority with leading technology to … Read more

Lawrence Stroll: the F1 boss and fashion tycoon rescuing Aston Martin

Canadian billionaire is leading a consortium pumping £182m into the luxury car marque

Young Luxury: Genesis to throw its hat into the Super Bowl ring

  Genesis Introduces “Young Luxury” in First Super Bowl Ad, Starring John Legend and Chrissy Teigen. The ad will be the first-ever Super Bowl spot from the Genesis luxury brand. Genesis is the youngest luxury automotive brand, why not act our age and have a little fun? For the first time in its short history, … Read more

Air Dior extends Jordan Brand’s fashion collaboration with Dior

    An exclusive collection of ready-to-wear apparel and accessories signed Air Dior extends Jordan Brand’s collaborative relationship with the luxury Parisian house. Dior and Jordan Brand are bringing new life to classic sport styles. The Air Jordan 1 High OG Dior, Air Jordan 1 Low Dior, ready-to-wear apparel and accessories will be available April 2020. … Read more

GV80, Genesis’ first SUV, underscores the beauty of minimalism

  Genesis, the luxury vehicle division of the South Korean car manufacturer Hyundai Motor Group, wants to elevate expectations for excellence within the luxury SUV market with the launch GV80, the first sport-utility vehicle for the high-end automotive brand. Based on a new rear-wheel-drive platform, GV80 luxury SUV will bring added versatility to the Genesis … Read more