First digital Audi showroom opens in the centre of London

Audi City, the automaker’s first digital showroom opens in London Following the example of competitors and responding to customers’ changing needs, Audi is complementing its dealer network with a new format – Audi City. The first location opened in London close to Piccadilly Circus, is presenting the brand’s entire model line-up fully digitally in a … Read more

Macaron Jeux Olympiques

French luxury macaron makers released special editions packagings and new flavors for the London Olympic Games. The Union Jack in honor of the Olympics can be seen in gourmet pastry such as Fauchon and Pierre Hermé. From 27 July to 12 August 2012, Fauchon is the official caterer of the Club France. On this occasion, Fauchon’s head … Read more

Penelope Cruz announced as ambassador for Saks Fifth Avenue’s 2012 Key To The Cure Campaign

Actress Penelope Cruz has been named the EIF ambassador for Saks Fifth Avenue’s 2012 Key To The Cure campaign. In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised $31 million for cancer research. Celebrated designer Carolina Herrera created a … Read more

Catterton Partners private equity firm completes investment in Baccarat

 Catterton Partners Completes Investment In Baccarat luxury crystal company   Catterton Partners private equity firm, and Groupe du Louvre, an affiliate of global investment firm Starwood Capital and the majority shareholder of Baccarat, announced the completion of Catterton’s previously announced investment in Baccarat. The French luxury brand internationally renowned as a leader in high-end and exclusive … Read more

McLaren 2013 12C Spider revealed

McLaren Automotive reveals details and images of 2013 12C Spider luxury convertible sports car   McLaren Automotive launched its second vehicle in the MP4-12C family: the new 12C Spider, a new luxury convertible sports car; a variant of the 12C. The 12C Spider is lightweight with a high powered engine which boasts 616 bhp, a … Read more

IWC Schaffhausen watchmaking in the sign of the dragon

IWC Portuguese Automatic Edition Dragon Year in the Lunar Year of the Dragon   IWC, one of the world’s leading brands in the luxury watch segment, profits by the good fortune of the sign of the Dragon, a sign so loved in 2012 by the entire luxury industry. The latest IWC masterpiece of Haute Horlogerie … Read more