Longevity: The New Luxury We Didn’t See Coming

  If diamonds were a girl’s best friend, longevity is now her life coach. According to Marriott International’s “The Future of Food 2025” report, the world is swapping fleeting pleasures for the ultimate indulgence: outliving your frenemies. Health is officially wealth, and longevity is the new black. Let’s unpack why living forever—or at least longer—has … Read more

Books, Beats, and Bites: Luxury Publisher’s Luxe Riyadh Debut

Cultural Chic: Maison Assouline Opens Doors in Saudi Arabia. In November 2024, Assouline, the esteemed French luxury publisher, unveiled its first Middle Eastern flagship store in Riyadh’s Bujairi Terrace. This two-story boutique is more than a bookstore; it’s a cultural haven featuring a restaurant, a piano bar, and a curated selection of Assouline’s renowned publications, … Read more

Wellness Gets a Makeover and Luxury Goes Holistic

From Ice Baths to AI Sleep Pods: The Future of Luxury Wellness. Over the past three months, the luxury wellness sector has seen an explosion of innovation, reflecting a rising demand for holistic, health-centric experiences. From Elle Macpherson’s new Super Elixir Greens to Six Senses’ transformation of a five-star ashram in India, brands are redefining … Read more

Which are the‘Noble Materials’ for Luxury Today?

Article By Philippe Mihailovich The Nouveaux ‘Nobles’? We have entered a new era that will change our world forever. Contemporary Luxury houses have been searching for meaningful, ethical and sustainable solutions to petrochemically-derived materials that could end up in wastefills. Do bio-based alternatives offer a real way forward? Bio-engineered fabrics may offer the most planet-friendly … Read more

4 Top Tips for Achieving a Luxury Lifestyle with a Business Career

Achieving a luxury lifestyle can take years of hard graft, but if you have a high flying career, you can reach your goals faster and worry less about living expenses. If you want to aim towards living in luxury, it’s a good idea to have a steady income, and opting for a business career is … Read more

Luxury Hospitality Innovations: Five New Unparalleled Travel Experiences Launched This Season

As the world evolves, so do the desires of discerning travelers seeking novel experiences that tantalize the senses and redefine the boundaries of indulgence. From the sun-kissed shores of the Mediterranean to the rugged beauty of the Rocky Mountains, the latest developments in luxury hospitality promise to elevate escapades to unparalleled heights. NEOM Unveils Gidori: … Read more