How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
The first car sold in the U.S. powered by electricity, gas and solar. Orders are now being accepted for the much-anticipated, and stylishly appointed Revero. Originally hailed as one of the most beautiful vehicles ever conceived, the one-of-a-kind Karma 2017 Revero embodies the sensibilities of a passionate, charismatic, California-based Karma Automotive manufacturer. The luxury car … Read more
Hotel customers have responded well to the enhanced offerings provided by some hotel brands to create value, but as those perks become standard, customers are quick to ask, ‘What have you done for me lately?’ say the authors of the 2016 J.D. Power Study. While hotel satisfaction in most segments has remained flat, the luxury … Read more
Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more
Bentayga’s go-anywhere ability takes you right to the riverbank. For a successful day on the river take the Bentayga Fly Fishing by Mulliner – the ultimate angling accessory. Four rods are stored in special tubes trimmed in Saddle leather with Linen cross-stitching and located on the underside of the parcel shelf. A pair of landing … Read more
With the technology available to us in today’s world we are regularly seeing new and improved gadgets that are more advanced than the previous. Whether it is a smartphone, a watch or a MacBook, each item incorporates the latest technology and is beneficial to the user. However, to make a gadget really stand out, as … Read more