The Spanish luxury brand Loewe and the Cruz sisters team up for a handbag design, set to be unveiled in November. Academy Award-winning Spanish actress Penelope Cruz inked a three-year endorsement deal with Loewe in November 2012. It is the second campaign featuring Penélope, this time involving her dancer sister Mónica Cruz. The siblings campaign … Read more
Junya Watanabe of Comme des Garçons & Loewe capsule collection: a celebration of 400 years of cultural exchange between Spain and Japan. Spanish leather, Japanese denim and dyed punk hair are the kew themes of the new Junya Watanabe x Loewe capsule collection, marking the celebration of 400 years of Hispano-Japanese bilateral relations. Spanish luxury brand … Read more
Penélope Cruz Poses for Loewe Campaign Spanish luxury fashion house Loewe unveiled the long awaited Spring-Summer 2013 advertising campaign with 38-yo Penelope Cruz. The images were shot by Mert Alas and Marcus Piggott in Madrid’s Palacio Marqués de Villafranca and shows the actress with the newly released coralcolored Paseo bag (€1,400) and classic Amazon handbags. … Read more
Penelope Cruz, the face of Spanish leather goods label Loewe Spanish actress Penelope Cruz, the flagship of the Spanish culture to Hollywood, has signed a deal to represent Spanish leather goods label Loewe, led by creative director Stuart Vevers. Shot by fashion photographers Mert & Marcus, the first visuals of Loewe’s spring-summer 2013 collection feature … Read more
Every decade, luxury declares itself “at a turning point,” pours another magnum of optimism, and quietly raises prices. But this time, something genuinely structural is happening. From creative-director musical chairs to bankrupt department stores and gold‑priced gold, the industry is being forced to answer a very awkward question: what exactly are we selling for all … Read more
In the world of high luxury, the word “exclusive” has long been synonymous with the height of one’s walls. But as we move through 2026, a profound transformation is underway. The “gold standard” of a brand is no longer measured solely by the rarity of its leather or the precision of its movements, but by … Read more