How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
The ultimate beauty update for extraordinary youthful resilience The multi-benefit skincare we love this season. We added these beauty treats to our holiday packing list and did not regret it. Take a look at the sumptuous boosters for those long days and nights. An indispensable part of the skincare routine: Clé de Peau Beauté Radiant Multi … Read more
The “Cultures et Création” fashion show in Montfermeil offers a fresh and positive perspective of challenged urban neighborhoods. LVMH has sponsored the event for the past six years. This year the LVMH Young Talent prize went to fashion designer Camille Boillet. In addition to a grant enabling her to purchase materials, she has been coached by … Read more
#vivatech or the Davos of the digital. ABOVE – 2LUXURY2.COM’s exclusive interviews from the show. BIG THANK YOU! to our HauteLuxe correspondents in Paris – Philippe Mihailovich and Caroline Taylor Viva Technology 2016 x LVMH. For 3 days, Paris became the startup capital of the world. How startups and digital innovation can drive the luxury sector forward … Read more
LVMH’s Les Journées Particulières to show real-time craftsmanship via Instagram. On May 20, 21 and 22, the public will once again be able to discover LVMH’s rich heritage and the excellence and savoir–faire of its artisans. Les Journées Particulières by LVMH luxury group is back from May 20-22 for three days of backstage discoveries at … Read more
The LVMH luxury group recorded revenue of 8.6 billion Euros for the first quarter 2016, an increase of 4%.. Louis Vuitton, Fendi, Christian Dior, Hennessy, and Bvlgari recorded an excellent performance. LVMH Moët Hennessy Louis Vuitton, the world’s leading high quality products group, recorded revenue of 8.6 billion Euros for the first quarter 2016, an … Read more