Cate Blanchett – the new $10 million Armani ambassador

Australian actress Cate Blanchett is reportedly set to shoot a series of fragrance campaigns for Giorgio Armani, joining the Beckhams, Beyonce, and Megan Fox, who al all have been in the position of Armani ambassadors. Reports suggest that Cate Blanchett, a regular contender on Armani star-studded front row shows, is already a muse for the … Read more

Admiralty Arch in London close to being turned into a luxury Armani hotel

Armani to open a London outpost of Armani Hotels Following Armani fashion house’s success with hotels in Dubai and Milan, the luxury brand is rumored to be looking into luxury hotel in London landmark. The iconic London’s Admiralty Arch will be turned into a £100 million hotel with 100 rooms designed floor to ceiling by … Read more

For lovers of photography and the world of Armani: Acqua #2 at the Grand Palais

Paris Photo – The Armani ‘Acqua’ Gallery: Armani presents Acqua #2 at the Grand Palais   Water, an essential element in Armani‘s philosophy and a reoccurring element in Giorgio Armani’s work, has also been since 2009 a social cause supported by the designer through the “Acqua for Life” challenge, which has helped to collect more than … Read more

Lady Gaga Armani Born This Way tour costumes

Armani outfits for Lady Gaga 2012 Born this way Ball tour Although Lady Gaga has its own fashion house, the singer turned again to the imagination and the talent of Giorgio Armani. For her massive tour of Asia, Lady Gaga wanted a new series of mirrored, sparkling and memorable costumes.  The fans will see Lady Gaga with … Read more

What if water is the most precious gift? Green Cross, Armani water campaign expanding in Africa, Latin America and Asia

What if water is the most precious gift? Discover the Green Cross International’s projects at 1.618 Sustainable Luxury – www.1618-paris.com!   Water covers 75% of the planet, but only 3% of this is fresh water and less than 1% (0.7%) is actually accessible to meet all our needs. Children are always the first victims of … Read more

Made to Measure corner at the newly opened Armani Store in Berlin

Berlin has its first Giorgio Armani boutique. Located on the famous Kurfürstendamm, at the corner of Wielandstrasse, the boutique covers over 370 square meters on one floor. The luxury brand  say it is the first European Giorgio Armani store to reflect the style of the Giorgio Armani boutique in the Roppongi Hills area of Tokyo. … Read more