Novel green ingredients on focus at the 2012 Sustainable Cosmetics Summit

New technologies and novel green ingredients are the focal themes of the European edition of the Sustainable Cosmetics Summit (21-23rd November, 2012)   The impact of new technologies on the sustainable development of the cosmetics industry is the focal theme of the 10th edition of the Sustainable Cosmetics Summit that will take place in Paris … Read more

Intense exoticism: Harrods Oud Patchouli by Bond No 9

With Bond No 9 perfumes have been turned on their head. This season, Harrods by Bond No. 9 infuses the island of Manhattan with Oud Patchouli scents. Davana flowers, safran, myrrh, patchouli, rose, geranium, oud, musk, amber, leather, sandalwood is the recipe for this intense head-turning experience. The Harrods Bond No 9 collection counts six … Read more

New quartet of high-end unisex perfumes in the Tom Ford Private Blend garden

Tom Ford The Jardin Scents: Cafe Rose, Jonquille de Nuit, Lys Fume and Ombre de Hyacinth Tom Ford’ Private Blend line is extended this Fall with four high-end fragrances centered around the ‘dark’ flowers garden theme. Ford’s Jardin Noir is populated with Cafe Rose, Lys Fume, Jonquille de Nuit and Ombre de Hyacinth. The unisex … Read more

18 karat gold polish for James Bond golden anniversary

OPI honoring James Bond with 18 karat gold polish OPI SKYFALL – James Bond 007 Collection   In celebration of James Bond’s Golden Anniversary OPI released brand’s first-ever 18 karat gold leaf top coat “The Man with the Golden Gun”. Inspired by the world of 007, this top coat contains real 18 karat gold and … Read more

Inaugural Digital IQ Index: Fragrance report. The digital footprint of most fragrance brands is weak and uninspired

The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more

Blake Lively – the face of Gucci Première

  Gucci announced that actress Blake Lively will be the face of Gucci Premiere, the House’s next female fragrance, for which Nicolas Winding Refn has directed a short film. Blake Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci’s fragrances. The print campaign for the new fragrance was shot by Mert … Read more