Search results for: “fragrance”
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Fashion with a conscience: The Power of Pink Pony
The Power of Pink: Support the cause with the new, limited-edition Ralph Lauren Pink Pony Bracelet and other powerful pink products. Join Ralph Lauren PinkPony in the fight to ensure that treatment is available for everyone at an earlier, more curable stage. According to the American Cancer Society, more than 200,000 new cases of invasive…
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The world leader in luxury travel retail inaugurated its first store in Europe
Los Angeles, Sydney, Hong Kong, Singapore …and now Venice. T Fondaco dei Tedeschi in Venice – DFS Group opened first European store. Rebirth of a Venetian icon on the Grand Canal: Built in the 13th century, the Fondaco dei Tedeschi is one of the largest buildings in Venice, spanning 7,000 square meters. The stunning builind…
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The morning after a first romantic encounter. Loewe 001 The Perfume
Imagine the morning after a first romantic encounter. Jonathan Anderson begins a new chapter in the creative story of the Loewe Maison. An organic extension of what Loewe is known for, 001 The perfume is interpreting the notions of purity and uncertain promise. This is not just another fragrance concoted by a luxury brand just to catch…
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Are perfumes going alternative?
A move away from celebrity perfumes towards artisanal scents suggests that perfumes are going more bespoke
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Disrupting the luxury industry with influencer marketing
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a…
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Les Fontaines Parfumées in Grasse to bring the best of French know-how in haute parfumerie
LVMH’s owned Louis Vuitton and Christian Dior innaugurate new maison dedicated to luxury perfume in Grasse, France. Grasse has always been synonymous with perfume excellence and is the only place in the world that brings together the singular expertise of flower growers, artisans and perfumers. Here, Louis Vuitton and Christian Dior luxury houses are establishing their creative…