How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
LVMH’s owned Louis Vuitton and Christian Dior innaugurate new maison dedicated to luxury perfume in Grasse, France. Grasse has always been synonymous with perfume excellence and is the only place in the world that brings together the singular expertise of flower growers, artisans and perfumers. Here, Louis Vuitton and Christian Dior luxury houses are establishing their creative … Read more
Charlotte Tilbury’s debut perfume reminds me of the fragrances worn by my mum in the 1970s
Le Grand Musée du Parfum Paris – Le jardin des senteurs. Opening to the public on December 1st. New Perfume Museum to Finally Open in Paris. The creative process and the power of smell will be discovered in the “capitale du parfum,” rue du Faubourg Saint-Honoré… From this December, Paris and the building that was … Read more
Juliette intrigues again the world. Armed with her perfume, the Shakespearean heroine goes wild. Into the Void, the captivating new fragrance from Juliette Has a Gun niche perfume house, is a new definition of luxury, in its spicy and singular version. This woody oriental fragrance creates an alluring and irresistible aroma with an ultra-woody cocktail of guaiac … Read more
Lancôme is expanding its Innovative Custom Made Makeup Offering. Le Teint Particulier is Lancôme‘s most highly sophisticated and unique service in cosmetics, changing the way the world experiences foundation by offering the epitome of luxury and personal service: made- to-measure makeup. This month, Lancôme’s groundbreaking bespoke makeup experience is launching at nine new major markets … Read more