Guerlain walks in the footsteps of Chanel and Dior with a new digital platform dedicated to the make-up universe. After Chanel Confidential and Dior Backstage Make-up, Guerlain came with guerlain-makeup.com, a website focused on branded content, latest trends, product news, Facebook Timeline, providing daily information and inspiration. Guerlain House offers rich content on its savoir-faire, … Read more
Fausse Cartier, vrai casier The luxury sector continues to advocate against counterfeiting “Buy a fake Cartier, get a genuine criminal record” “With this phone, you better be ready to call your lawyer!” “Real ladies don’t like fake” “Are you ready to unravel this one?” “A bet on the wrong horse can be very expensive” “Counterfeits … Read more
LVMH’s Green Initiative Echoing the “Green Week” European conference held in Brussels this week, LVMH luxury group has announced its own internal Green Week initiative. Speaking on the eve of the opening of 2012 Green Week, The EU Environment Commissioner Janez Potočnik said that he was happy to “see that LVMH encourages good environmental practices … Read more
LVMH acquires Les Tanneries Roux LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, acquired quality leather maker Les Tanneries Roux. Founded in 1803 and based in Romans-sur-Isère. This acquisition reflects LVMH’s strategy to develop its expertise as already demonstrated by the creation of “Les tanneries de la Comète” in 2009 and by … Read more
Automobile brands, local Chow Tai Fook, Louis Vuitton, Chanel, and Dior top the list of most- searched for luxury brands in China Digital Luxury Group (DLG), in partnership with Luxury Society community of luxury executives, unveiled the first ranking of the top 50 most-searched for luxury brands in China. Covering over 400 brands within … Read more
LVMH Moët Hennessy Louis Vuitton luxury group reported a 25% increase in first quarter 2012 revenue to 6.6 billion Euros In Fashion & Leather Goods, Louis Vuitton continued its double-digit growth (+ 17 %). The Wines & Spirits business (+ 22 %) as well as that of Perfumes & Cosmetics (+ 12 %) saw … Read more