Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more
The Rolls-Royce Summer Studio in Portocervo. British luxury automotive maker Rolls-Royce heralds the start of the International Summer Season by opening studio in the Italian seaside resort Porto Cervo, the main centre of the Costa Smeralda. With white sand beaches, golf clubs, private jet and helicopter services and exclusive hotels, the area has drawn celebrities, business … Read more
Investments of passion performance and global luxury spending trends. Luxury is getting a makeover, all at the speed of social media. The consumer of “luxury” is increasingly digitally-savvy, time-sensitive, socially aware, and more and more concerned about sustainability. The industry surpassed €1 trillion in retail sales value in 2015 and delivered healthy growth of 5% … Read more
Created by the masters of modernism, the mid-century homes of California are too small for today’s super-rich – hence a conference about how to preserve them
Cruises are no longer the preserve of affluent pensioners. Now there’s yoga, goth bands, wildlife watching, Star Wars parties and zombies – although not all on the same boat
Affluent travelers not only travel a lot, they focus on fitness much more too. Desirable luxury hotel amenities. Top 1%. Wealthy hotel guests place higher importance on hotel gyms than others, say the results of the 2016 Luxury Travel Report published by consultancy firm Resonance. The richest travelers not only travel a lot, they focus … Read more