2012 Digital IQ Index: Beauty and Skincare study L2 think tank released the fourth annual Digital IQ Index: Beauty. This year’s study benchmarks the digital competence of 56 prestige Beauty brands across four dimensions: site, digital marketing, social media, and mobile. Based upon more than 900 data points, brands are classified into five categories: Genius, … Read more
Lancôme Celebrates Wellness on October 19th to Support St. Jude Children’s Research Hospital Génifique Day: $7 of every purchase benefits research and treatment of childhood diseases During the month of October, Lancôme, world’s largest luxury beauty brand, donates $7 from the in-store or online sale of every bottle of select Génifique products to St. Jude, … Read more
The recently revamped Beauty Hall in John Lewis Oxford Street has two new and exclusive treatment rooms from Guerlain and Lancome. The Guerlain treatment room is the only one outside of Paris. They will be offering their customers a unique experience with treatments tailored for complete luxury. Customers will begin with a skin consultation before … Read more
‘I plan to change misconceptions’: Tunisian model is first ever Muslim face of Lancome L’Oréal Luxe and Lancôme cosmetics hired the first Muslim spokesmodel in the histroy of the brand. Tunisian model, Hanaa Ben Abdesslem is the new spokesmodel for Lancôme. This move is more than a coincidence. The modelling industry is beginning to expand, … Read more
Kate Winslet collaborates on a limited edition makeup collection with Lancôme to raise funds for her charity, The Golden Hat Foundation. In aid of her charity, the Golden Hat Foundation, which helps improve the lives of autistic children, Hollywood actress has released a small beauty collection, including the face-illuminating Lancôme Poudre Lumière, a Lancôme L’Absolu … Read more
Forget the “magic mirror” that just tells you you’re the fairest of them all. Clarins has just unleashed the AI Skin Observer, a high-tech looking glass that’s less about flattery and more about a deep-dive into your epidermis. In a move that feels like 1954 met a sci-fi movie and decided to open a spa, … Read more