Idris Elba’s Parrot bar adds shot of celebrity to London’s cocktail mix

Actor’s Aldwych venture has ‘A-list surprises’, chauffeur-driven Aston Martins and DJ Driis on the decks

Demi Sec and Blanc de Noirs – the most expansive artisanal champagne by Armand de Brignac

Demi Sec and Blanc de Noirs are the two new expressions launched this July by Jay-Z’s Champagne brand Armand de Brignac, a house rated among the best Champagnes in the world. The prestige cuvée range is bringing a completely new element to this artisanal Champagnes. Armand de Brignac Demi Sec and Armand de Brignac Blanc … Read more

Jay Z is the official owner of Armand de Brignac (“Ace of Spades”) Champagne brand

Sovereign Brands, a New York-based wine and spirits company owned by the Berish family, has sold its interest in the Armand de Brignac (“Ace of Spades”) Champagne brand to a new company led by the globally-renowned Shawn “Jay Z” Carter. Jay-Z has been associated with Armand de Brignac since since 2006. The brand first gained … Read more

Make the Holidays Pop with Absolut Warhol

A limited edition Andy Warhol bottle for the holidays. Andy Warhol-inspired bottle launched by Swedish vodka maker Absolut for the holidays is the tribute inspired by the Warhol painting created for the brand nearly 30 years. A combination of blue, pink and yellow details replicate the Absolut Warhol painting. The limited edition called “Make the … Read more

David Bowie in the next chapter of Louis Vuitton’s L’Invitation au Voyage

David Bowie and Arisona Muse for Louis Vuitton Louis Vuitton let slip a short teaser video with the pop-music legend David Bowie directed by Greek French director Romain Gavras. The advertising film in the next chapter of Louis Vuitton’s L’Invitation au Voyage will be revealed on November 7. The famous red and white striped Louis … Read more

A New York Holiday by Shawn ‘JAY Z’ Carter and Barneys

  There’s just something about New York City. It’s been immortalized in literature, in movies, in music. It’s got an attitude, a style, an ethos that’s impossible to imitate. This holiday season, Barneys New York and Jay Z will take the slickness, energy, and innovation of New York City and will translate that into quality, … Read more