Search Results for: Hermès

Luxury brands must redefine the way they do business

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Retailers cannot solve the economic slowdown in China by opening more stores. Instead, they should focus on services and experiences

Behind the curve, the closed world of haute couture calls in the geeks

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Fashion has been wary of high tech, but the Apple Music boss’s defection to a luxury house hints at a rethink

Top 10 most valuable global luxury brands of the year

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Economic weakness in key markets dims luxury sales of the top 10 most valuable global luxury brands of the year, says brand analyst company Millward Brown in its 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking released this week. Of the 13 categories tracked in the BrandZ Top 100 Most Valuable Global Brands … Read more

Flânerie – the distinctive Parisian art of leisurely wandering

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Strolling in a fantasy Paris.  Flânerie – Hermes’ liberating art of urban wandering. The concept of Flânerie alters our relation to time and space, to ourselves,to others, and to the world, and can inspire and enrich creativity for Hermès. Quintessentially Parisian, flânerie is about revelling in the unexpected, says Hermès through the new “Hermès Wanderland” … Read more

Conscious Consumption, rather than Conspicuous Brands. Consumers distrust the term luxury, says report

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This is the ‘luxury drought” The conventional wisdom is that as people feel wealthier, they tend to spend more money on consumer goods and services. But today a reverse wealth effect is taking hold, according to a report from Unity Marketing entitled Marketing in New Luxury Style in 2015: What Affluents Buy, How They Spend, … Read more

Enhancing the enjoyment of fine Cognac with Puiforcat Cognac Beaker

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Puiforcat presses on in its exploration of the art of taste: Cognac Beaker à la Puiforcat  In 2000, in collaboration with Champagne maker Bruno Paillard, Luxury French silverwork company Puiforcat (belonging to Hermès Group since 1993) created the Champagne timbale, a unique tasting cup in solid silver. After granting an extraordinary gustatory experience with its Champagne … Read more