Bees are increasingly under threat today, and protecting these sentinels has been at the heart of Guerlain’s initiatives for over a decade. Forever linked to the beauty of nature, bees have become more than a symbol, guiding Guerlain’s commitment to sustainability. Guerlain is marking World Bee Day and the International Day for Biological Diversity … Read more
Université Côte d’Azur, Launchmetrics, TikTok & the City of Cannes Partner to Launch the First Luxury Tech Riviera. How to use influence marketing in the luxury niche as mankind moves into the future to anticipate the norm in a post-covid world. The south of France to become home to the new academic and research … Read more
One of the most common phrases used by real estate agents is, “Wouldn’t it be great to be the king of your own castle?” As you follow the agent through open houses, new listings, fixer-uppers, and other homes for sale, you can’t help but imagine what it would be like shopping for a multi-million dollar … Read more
Where auctions are already soaring for works of art and intangibles, never before has a luxury watch been the subject of an NFT (Non Fungible Token) sale. This watch will be the first luxury watch to have a digital life with certified ownership and authenticity. This digital twin will be the “authentic” double of … Read more
Master watchmaker TAG Heuer unveiled podcasts with extraordinary people and explorations at the edge of possibility. In these times of imposed immobility and forced freeze-frames, this audi journey with TAG Heuer at the controls takes us far beyond our day-to-day confines. In its new series of podcasts and an online magazine, TAG Heuer … Read more
The Lauren Look: Ralph Lauren’s first subscription apparel rental. The idea is to offer consumers an innovative new channel to experience, engage and ultimately shop the luxury fashion brand. Ralph Lauren announced the introduction of ‘The Lauren Look,’ the Company’s first subscription clothing rental initiative, with the Lauren Ralph Lauren brand. Ralph Lauren is … Read more