Made In Italy: 5th Milan Fashion Design

From 16th to 22nd of April 2012, concurrently with the Salone del Mobile and the Fuori salone (Outdoor exhibition), there will be the fifth edition of Milan Fashion Design, the international event which celebrates the increasingly common combination between fashion and design. A busy schedule which foresees, starting from Tuesday 17th the home collection presentations … Read more

FiFi Awards top ten finalists

Fragrances of the year and media campaign of the year: FiFi Awards top ten finalists In May, The US Fragrance Foundation organizes the annual “FiFi” Awards Ceremonies. The American “FiFi” Award was conceived in 1973 by then President, Annette Green, to acknowledge and honor the creativity of the fragrance industry. In 1993, the first annual European … Read more

Milan Fashion Week: confident about collections, less so about the economy

Italy fashion sales seen down 5.2 pct in 2012 It has become essential to focus on Asian markets Seventy-two fashion houses take their autumn-winter 2012 collections to the catwalks across Milan until Monday. The fashion show opens its doors with Gucci, followed by Prada and Fendi on Thursday, Versace on Friday, Jil Sander and Bottega … Read more

Iconic, but Immobile. The inaugural L2 Prestige 100: Mobile IQ

What about your mobile competence? L2 Prestige 100: Mobile IQ: study Sephora, Nordstrom, Macy’s, NET-A-PORTER and Bloomingdale’ssecure the top spots in the inaugural L2 Prestige 100: Mobile IQ report that measures the mobile competence of 100 brands. The Mobile IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated … Read more

When consumers buy luxury footwear, they buy more than shoes: study

Christian Louboutin most sought-after luxury footwear brand: study According to findings from a study released by Digital Luxury Group,  the United States is the most important market for the shoes industry right now. Individuals from the country make up more than 40 percent of the searches. Following is Britain with 17 percent, France at 9.6 … Read more

Burberry named most digitally competent luxury brand. Prada – biggest digital disappointment in luxury

L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more