Iconic, but Immobile. The inaugural L2 Prestige 100: Mobile IQ

What about your mobile competence? L2 Prestige 100: Mobile IQ: study Sephora, Nordstrom, Macy’s, NET-A-PORTER and Bloomingdale’ssecure the top spots in the inaugural L2 Prestige 100: Mobile IQ report that measures the mobile competence of 100 brands. The Mobile IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated … Read more

When consumers buy luxury footwear, they buy more than shoes: study

Christian Louboutin most sought-after luxury footwear brand: study According to findings from a study released by Digital Luxury Group,  the United States is the most important market for the shoes industry right now. Individuals from the country make up more than 40 percent of the searches. Following is Britain with 17 percent, France at 9.6 … Read more

Burberry named most digitally competent luxury brand. Prada – biggest digital disappointment in luxury

L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more

I’m Proud, Honoured, Touched and Excited: Sabato De Sarno About His New Role at Gucci

Gucci and Kering luxury group announced that fashion designer Sabato De Sarno will assume the role of Creative Director for the Gucci luxury House. In his new role, Sabato De Sarno will lead Gucci’s Design Studio reporting to Marco Bizzarri, President and CEO of Gucci, with the responsibility for defining and expressing fashion House’s creative … Read more

The Re:Coat Project – a Circular Fashion Initiative in the Luxury Childrenswear Segment

Britannical London Launches a Circular Fashion Initiative for a Sustainable Future in the Childrenswear Industry. Luxury children’s coat brand, Britannical London, is today launching a circular fashion initiative on its website, aimed at prolonging the life of its pieces and rewarding its customers for supporting sustainability. The Re:Coat Project, a not-for-profit scheme devised by the … Read more

From Skis, Saddles, Sports to Music, Saint Laurent Rive Droite Mixes Craftsmanship World With Art

The Trip is the latest selection of high-end products created by Yves Saint Laurent designer Anthony Vaccarello in collaboration with some of the most well-known luxury brands. Named ‘RIVE DROITE’ as a nod to SAINT LAURENT rive gauche line, that helped to democratize fashion and luxury in the sixties. SAINT LAURENT RIVE DROITE introduces a … Read more