An article and video interview By Philippe Mihailovich. One of the greatest critical success factors for a brand, whether it be a mass market brand or a luxury, is the element of surprise. Of course, we all prefer pleasant surprises to shocks. Apple tends to surprise whilst Benetton chooses to shock. I must admit my … Read more
The art of shoe. Clean, functional and destined to last indefinitely. The art of shoe is about going back in time, it is three dimensional, it is about shapes, the right construction and pure sculpture in exclusive materials. Danish brand The Last Conspiracy (TLC) takes special shoemaking techniques from the past and bring them to … Read more
For Paris Haute Couture Week Spring/Summer 2016, Christian Louboutin traveled through time, dressing red-soled warriors from the past to a future dystopia. First was Bouchra Jarrar‘s hussards, then a quick pas de deux with the post-apocalyptic creatures of Yiqing Yin, finishing the week at Ulyana Sergeenko‘s decadent Soviet-inspired ball. A master of cut and menswear … Read more
New creations bloom in Chopard’s mysterious gardens… Haute Couture and Haute Joaillerie share the fundamental values of creativity, excellence and expertise. A year after joining the Fédération Française de la Couture in January 2015 as a Jewellery member, Chopard showcased its latest Haute Joaillerie creations as part of the Paris Haute Couture week. “In becoming … Read more
LVMH Moët Hennessy Louis Vuitton luxury group announced “Excellent Performance” in 2015, record revenue and operating profit. In an uncertain economic environment, the giant luxury conglomerate can rely on the desirability of its brands and the agility of their teams to further strengthen in 2016 the leadership in the world of high quality products. The … Read more
Coach to Open ‘Coach House’ on Fifth Avenue in New York City. Coach, the buoyant New York design house of modern luxury accessories and lifestyle brands, announced the opening of a Fifth Avenue flagship, timed to coincide with the brand’s 75th Anniversary. The store will be located at 685 Fifth Avenue in New York City, … Read more