The Swiss music-inspired luxury watchmaker Raymond Weil again pays tribute to its dear source of inspiration and further emphasizes its wish to support and promote music of all kinds.
Raymond Weil goes much further and offers to everyone the opportunity to dive into its musical universe thanks to a partnership with Universal Music, the world’s leading music company and home to the most iconic artists and influential labels & brands in music. This unique collaboration consists of a bespoke digital music service specifically developed by Universal Music for the Swiss watchmaker.
Raymond Weil has always been strongly committed to promote music of all kinds. With this exclusive entertainment service, we offer our clients access to the best music artists and an undisputable added-value”, declared Raymond Weil CEO Elie Bernheim.
This new entertainment service will be launched at Baselworld 2016, followed by amulti-channel campaign unveiling the digital music service’s features progressively
throughout March/April. A unique radio station with 40 songs curated by Raymond Weil will be available for all RW website visitors to celebrate the Brand’s 40th anniversary. Upon registration on RAYMOND WEIL’s website, access to exclusive ad-free radio playlists of hundreds of songs themed by collection will be available in addition to the RW radio. For RW watch owners, full and unlimited access to additional playlists and editorial content & news will be accessible. Long form concert videos will also enable RW watch owners to view the greatest music icons live during milestone performances and legendary shows. Finally, they
will have the opportunity to win exclusive rewards such as unique music experiences, Meet & Greets with internationally renowned artists, exceptional concert tickets and collector vinyl’s deluxe boxes editions.
“Fine watchmaking is about precision, harmony, elegance, good taste, trendsetting, heritage and innovation, just like great music,” said Olivier Robert-Murphy, Global Head of New Business and Adrien Garrault, Director of Universal Music & Brands.
Raymond Weil is also the Official Timing Partner of the BRIT Awards. In celebration of the BRIT Awards 2016 honoring the 40th anniversary of Punk music, RAYMOND WEIL developed a unique Punk-inspired timepiece worn to the awards ceremony by some of the world’s most recognized faces in the music industry, including; Best Male Solo Artist, James Bay, Radio One DJ, Huw Stephens, Craig David and comedian Alan Carr.