Running and music are fundamental ways for us to experience the world




The ultimate running kit, Beoplay E8 Sport, and high-end audio proposition from Denmark.

Beoplay E8 Sport On Edition; @Bang & Olufsen x @On

Swiss sports brand On and Danish luxury audio brand Bang & Olufsen join forces to create the ultimate running kit and experience for runners. On’s latest elite-level competition shoe, the Cloudboom were launched alongside a limited edition of Bang & Olufsen’s first true wireless sports earphones: Beoplay E8 Sport On Edition.

The Cloudboom is On’s ultimate competition shoe. Created with elite athlete input, it is everything you need for your fastest marathon ever. A twin CloudTec cushioning provides an instant fit and long-distance comfort. The Cloudboom features a carbon-fiber infused Speedboard to kick right through the 42.2/26.2. The single layer of engineered mesh ensures low weight and maximum breathability while a new grip-rubber compound in an advanced traction pattern is designed for optimised traction. The extreme rocker shape of the bottom unit helps the rolling motion for even more propulsive power – and a PR-shattering kick into the finish.

There are three elements that people are specifically looking for in a set of sports earphones: a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality.

Beoplay E8 Sport On Edition; @Bang & Olufsen x @On

Designed to improve performance though music, and launched during a time where most exercise is performed outside, Bang & Olufsen takes its first venture into sports with the announcement of the true wireless earphones Beoplay E8 Sport.

No longer forced to sacrifice aesthetics for utility, Beoplay E8 Sport stand out by bringing world-class audio and design to a set of sports earphones with no compromises on performance. The earphones are housed in a compact wireless charging case that blends performance driven materials from the sports universe, such as rubber and textured silicone, with strong and corrosion-resistant anodised aluminum that has been a Bang & Olufsen trademark for more than 50 years.

Thoughtful design details such as a ridged gripped detail on the earphones helps adjustments when fingers are wet and sweaty, and to avoid unnecessary stopping or distraction while running, the earphones can switch between tracks, take calls and activate Transparency Mode.

Beoplay E8 Sport  (Price: 350 EUR / 300 GBP) has an IP57 certification that protects them totally from dust, sweat and water intrusion of up to 1meter for 30 minutes. It comes with a variety of five removable ear tips and three fins for the perfect fit, so you canfocus on your workout with no loss of sound clarity and total security.

Beoplay E8 Sport; @Bang & Olufsen

Bang & Olufsen and Xbox partner up to deliver highend audio proposition for gaming

The purpose of this new collaboration is to create a new audio proposition to cater for the high-end segment within gaming by leveraging on Bang & Olufsen’s core capabilities of sound, design and craft. This will include “Designed for Xbox” functionalities, which will ensure seamless connectivity and an enhanced user experience.

“The gaming industry has grown significantly over the last few years across age groups, gender and countries, and we expect this trend to continue,” commented Christoffer Poulsen, Vice President and Head of Product Management at Bang & Olufsen. “The technology has advanced significantly in gaming, and enhancing the sound experience offers a place for us to play a key role. By entering the gaming industry, we want to do what we do best: delivering outstanding sound performance wrapped in astonishing design and solid craftmanship. We see a big commercial potential within gaming, and in Xbox we believe we have found the ideal partner to realise that potential,” Christoffer Poulsen says.

Matt Kesselring, Head of Hardware Partnerships at Xbox says:

Beoplay E8 Sport; @Bang & Olufsen

“We’re excited for the launch of Xbox Series X later this year and ushering in the next generation of gaming. As we march towards release – we’re excited to partner with Bang & Olufsen to bring a new premium tier of gaming audio to market for Xbox and Bang & Olufsen fans around the world that travels with you everywhere you love to play Xbox”.