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2LUXURY2.COM

International luxury lifestyle magazine for affluent audience.Since 2009

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  • Business, Holiday

    From Penalty Kicks to Pasta: Why 2025’s Travelers Are Packing Passion Alongside Passports

  • Beauty, Best Of Luxury, Business, Design, Green, Living&Travel, Look, Watches|Jewelry

    Sustainable Luxury on a New Stage: EDITION SPECIALE by LUXE PACK 2025 Moves to the Louvre with a Bigger, Bolder Vision

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    The best luxury African safaris for families

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Editors’ Picks><
  • The Luxury Landscape Is Becoming More Introspective, More Adaptive, And—When At Its Best – More Meaningful

    The Luxury Landscape Is Becoming More Introspective, More Adaptive, And—When At Its Best – More Meaningful

  • From Penalty Kicks to Pasta: Why 2025’s Travelers Are Packing Passion Alongside Passports

    From Penalty Kicks to Pasta: Why 2025’s Travelers Are Packing Passion Alongside Passports

  • Not for Automotive Use? Mercedes-AMG and MSCHF Prove Luxury Design Can—and Should—Get Weird

    Not for Automotive Use? Mercedes-AMG and MSCHF Prove Luxury Design Can—and Should—Get Weird

  • Hublot Meets Haute Cat-ure And The world’s Most Famously Spoiled Feline

    Hublot Meets Haute Cat-ure And The world’s Most Famously Spoiled Feline

  • Sustainable Luxury on a New Stage: EDITION SPECIALE by LUXE PACK 2025 Moves to the Louvre with a Bigger, Bolder Vision

    Sustainable Luxury on a New Stage: EDITION SPECIALE by LUXE PACK 2025 Moves to the Louvre with a Bigger, Bolder Vision

  • Luxury Retail in Flux: A Strategic Pivot Toward Heritage, Circularity, and Celebrity Synergy

    Luxury Retail in Flux: A Strategic Pivot Toward Heritage, Circularity, and Celebrity Synergy

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The sea, it seems, is not enough. Not for Four Seasons, anyway. As the hospitality giant prepares to launch its

Pininfarina’s Final Love Letter on Four Wheels: The Battista Novantacinque

There are show cars, there are hypercars—and then there is the Battista Novantacinque, Automobili Pininfarina’s shimmering one-of-one electric love letter

The Winners for the 2025 Fragrance Foundation Awards: A Starry Night for Fragrance, with a Whiff of Familiarity

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The American fragrance world gathered under the golden glow of the David H. Koch Theater at Lincoln Center for what

The Great American Wealth Paradox: Richer Than Ever, But Ready to Flee

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It’s official: the United States is still the global Goliath of private wealth. The newly released USA Wealth Report 2025,

A Riviera-Inspired Affair: St. Regis x Vilebrequin Bring Resortwear to the Realm of Legacy Luxury

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The latest chapter in the collaboration between St. Regis Hotels & Resorts and Vilebrequin is less of a brand partnership

The New Cartography of Capital: Where the Wealthy Roam in 2025

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In the gilded atlas of global affluence, 2025’s edition has a familiar hue: American blue. The World’s Wealthiest Cities Report

Rocks, Reuse & Radical Rethinks: What the Kering Generation Award Finalists Signal About the Future of Jewelry

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In a sector where sparkle has long overshadowed sustainability, Kering’s Generation Award x Jewelry is doing something audacious: it’s asking

Football, Fine Spirits, and the Future of Tequila: A Tale of Two Agaves

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In the ever-evolving landscape of luxury tequila, two brands have recently made waves in wildly different — yet equally compelling

Digital Visions: Kering and Google’s Smart Glasses Play with Fashion, Function, and the Future

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When haute eyewear meets Silicon Valley’s brightest minds, the result is something between a design revelation and a tech daydream.

The Luxury Landscape Is Becoming More Introspective, More Adaptive, And—When At Its Best – More Meaningful

The Luxury Landscape Is Becoming More Introspective, More Adaptive, And—When At Its Best – More Meaningful

The luxury sector finds itself in a dynamic state of reinvention. Marked by audacious collaborations, a resurgence of heritage-driven storytelling,

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