Pagani inaugurates new home for the luxury brand in South Africa


The Pagani beauties are winning over South Africa thanks to the latest opening of the brand new Pagani Dealership in Johannesburg.

Pagana SAfrica

@ Pagani South Africa

Step by step, the Pagani family is getting bigger and wider.

The Italian luxury manufacturer Pagani Automobili and its partner Daytona (Pty) reveiled a new Pagani showroom in Johannesburg South Africa. The opening of this new luxury automotive brand center is an important step in bringing the Modenese Atelier experience closer to our customers in the region. Located in Melrose Arch, Johannesburg, this showroom embodies Italian style and flair, featuring the handcrafted signature Pagani furniture and details.

“While enjoying the best blend of Italian coffee, our customer will be able to configure their future Pagani vehicles. The latest state-of-the-art digital visualization tools combined with the smell and feel of the leather samples and the richness and depth of the colour swatches, will provide for an unforgettable configuration experience,” explained Pagani’s team.

Once the skilled artisans in San Cesario complete the construction of the Pagani vehicles, delivery ceremonies are held in this inspiring environment, as privileged owners receive their bespoke Pagani creatures; often years after placing their order.

In the brand new service center, equipped with the latest diagnostic and maintenance tools, the factory trained expert mechanics will make sure the Pagani vehicles in the region are kept up to date and in pristine condition; ensuring owners enjoy the best service as they continue to enjoy the Pagani cars on the mesmerizing roads in South Africa.

South Africa will receive its first Pagani Huayra Roadster this year and hand it over to the fortunate owner. All allocations are sold out for the next two years.

“Having a strong brand presence in South Africa is an essential part of a healthy development plan for our brand, where the geographic expansion allows us to continuously improve the distribution of Pagani products, guaranteeing upmost exclusivity of the products for our clients,” said Horacio Pagani, Founder and Chief Designer Pagani Automobili SpA.

Last week, Pagani presented the Roadster Driving Boot made in collaboration with Piloti after a two-year joint development. Just 250 examples for an out of the ordinary boot, which combines high-quality materials, such as flexible carbon fiber panels, with the most exclusive grain Italian leather.

PaganiZonda HP Barchetta

@ Pagani Automobili