Fendi feels great at 90 while seeping from the the Fountain of Youth for its 90’s anniversary.
Italian powerhouse Fendi sealed once more its long-lasting bond with the city of Rome, by choosing its hometown to celebrate the 90 years anniversary of the Maison.
The anniversary events started with a private cocktail at the San Luca Academy inside Palazzo Carpegna, an historical Roman Palazzo hosting an artists’ association founded in 1593, just a few steps away from the Trevi Fountain, where it was launched – as a worldwide preview – the FENDI ROMA book. The book, conceived to celebrate 90 years of the Maison, its history, identity and the profound link with the cityof Rome, has been presented in an exclusive set up inside the exhibition area where its photographic images were displayed as in an art gallery.
The celebration continued at the Fontana di Trevi, for a never seen before fashion show with the Legends and Fairytales Haute Fourrure Collection, designed by Karl Lagerfeld (read our review here). Top models as Kendall Jenner and Bella Hadid walked down the transparent catwalk placed on water.
The fashion show was followed by a breath-taking dinner at Terrazza del Pincio in Villa Borghese, that hosts one of the most amazing landscape views of Rome. The guests walked through a corridor immersed in Karl Lagerfeld’s sketches since 1965, a special artwork called Gust of Wind conceived by the internationally renowned designer Paul Cocksedge Studio. An unexpected and circular “FENDI fountain” was
constructed embracing the dinner venue.
On 8 July, guests were invited to the preview of the exhibition FENDI ROMA – The Artisans of Dreams at Palazzo della Civiltà Italiana’s first floor, designated to host exhibitions open to the public throughout the year, followed by a brunch on the terrace of the first floor of Palazzo della Civiltà Italiana.
FENDI also presents the ultimate sublimation of the Peekaboo bag and the Selleria line with the exceptional PEEKABOO 90 YEARS, designed by Silvia Venturini Fendi, a one-of-a-kind bag entirely made by hand in only 60 pieces, created to celebrate the 90th anniversary of the Maison. With the most ancient techniques of the Roman master saddlers, the PEEKABOO 90 YEARS, is sold exclusively in the Palazzo FENDI boutique in Rome.