Menswear: six brands to watch

looking into ss2017


Powered by Guardian.co.ukThis article titled “Menswear: six brands to watch” was written by Helen Seamons, for theguardian.com on Saturday 14th January 2017 23.45 UTC

Models wear SS17 FANMAIL
Fanmail SS17

Fanmail

Once a sustainable T-shirt label, New York’s Fanmail has expanded into wardrobe essentials. Fabrics are ethically sourced, cotton is organic, and all garments are made in NYC, with details of sources and suppliers printed on tags. For SS17 they’ve produced a velour collection for Mr Porter, the zip-up track tops from which we love. From £115, fanmail-us.com

Model wears SS17 Edward Crutchley
Edward Crutchley exclusively at brownsfashion.com

Edward Crutchley

Edward Crutchley is one of British fashion’s rising stars, slowly building a reputation for creativity with an emphasis on luxury fabrics. He also collaborates with Louis Vuitton on textile designs. They’re not cheap, but when you learn that the woven silk satin is British made and that the hand-dyed laser cut latex is the most complicated design the suppliers have made in 25 years, it makes sense. From £700, brownsfashion.com

A model wears De Bonne Fracture SS17
De Bonne Fracture SS17

De Bonne Facture

De Bonne Facture quite literally means something that is well made. This is a collection for men who like style that doesn’t shout. Expect premium essentials like grandad shirts, relaxed chinos and seersucker jackets. Each piece comes with a hang tag with the name, location and history of the atelier that made it. From £110, debonnefacture.fr

Models wear Castore SS17.
Castore SS17. Photograph: Ross Woodhall

Castore

Former athletes, brothers Tom and Phil Beahon started Castore to bring a new level of performance to men’s sportswear. Targeting a more discerning gym-goer, the label’s attention to detail is key, with each product going through six testing samples – twice the industry standard. And what’s more, all garments come with a two-year guarantee. From £85, castore.co.uk

A model wears Bruta SS17.
Bruta SS17. Photograph: Rory DCS

Bruta

Artist Arthur Yates started his unisex shirt label, Bruta, three seasons ago – a riot of embroidered designs that are whimsical and fun. We love the goal-scoring football players and the vintage-look western style, perfect for making even grey days feel ice-cream worthy. From £120, harveynichols.com

A model wears Sorensen SS17
Sorensen SS17

Sorensen

An updated approach to style based around six core archetypes: the driver, engineer, dancer, butcher, officer and painter (joined for SS17 by the seafarer). Styles riff on historical workwear associated with each character type. Think variations like a fluid tunic shirt for the painter and a stricter, neater look for the officer. Each season these pieces are added to, building a wardrobe for each one. The standout piece for SS17 is the dancer’s on-trend pink sweatshirt. From £80 matchesfashion.com

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