JW Anderson x YOOX celebrated two decades since the first click.
YOOX celebrates 20 years with JW Anderson x YOOX.
The love story between YOOX and JW Anderson isn’t new: in 2011, JW Anderson was one of the first participants in The Next Talents, a showcase created by YOOX and Vogue Italia. And since this early accolade, JW Anderson has evolved into an internationally renowned and award-winning fashion house, acclaimed for its playfulness, innovation and inclusiveness.
A multi-award-winning brand, Anderson was awarded ‘Menswear Designer of the Year’ and ‘Womenswear Designer of the Year’ at the 2015 British Fashion Awards: a first in fashion history. So it’s fitting that YOOX celebrates the Britishness in YOOX NET-A-PORTER’s DNA by partnering with the Northern Irish provocateur on new capsule collection: JW Anderson x YOOX.
Beyond seasons. Beyond trends. Beyond genders: A one-of-a-kind capsule collection for YOOX.
Jonathan Anderson, the founder and creative director of London-based luxury brand JW Anderson, partners with YOOX online retailer.
To celebrate YOOX’s 20th anniversary, Jonathan Anderson has looked back through the JW Anderson archives, pulling on familiar themes and codes to create a one-of-a-kind capsule collection for YOOX.
The silhouettes, colours and fabrics of JW Anderson x YOOX speak to JW Anderson’s inherent Britishness. A muted aristocratic elegance runs through the designs in warm khakis, browns and greys. Felt loafer mules offer casual, comfortable, chic footwear. And the look is completed with a signature bag. Throughout, male and female looks combine in a conscious cross-pollination.
The collection’s corduroy trench coat touches on an essential element of the JW Anderson’s heritage: patchwork has been a recurring theme since the beginning. JW Anderson has always challenged binary notions of gender, and this literal patching together of fabrics and textures illustrates a freedom beyond binary choices. A pleated skirt and shirt dress with incongruous, asymmetrical lines signal a shared vocabulary as cultural agitators.
YOOX kicked off their 20th anniversary celebrations with #SHARETHELOVE – a pioneering AI-powered experience
Harnessing the infinite potential technology has to form connections, SHARE THE LOVE uses AI – a technology YOOX has been pioneering since the launch of its AI-powered line 8 by YOOX, and virtual styling suite YOOXMIRROR, 2 years ago
Elevated by the use of these AI algorithms, the YOOX “Love Machine” will identify and unite customers through their shopping preferences, dream-boxes and shared style affinities. Once identified, they will be matched with 10 others, receiving their social media handles and inviting them to connect with YOOX’s digitally-minded fashion community.