Luxury should be transparent: Chopard pushes the bounderies once again with Magical Setting Haute Joaillerie


An exquisite treasure quest awaits you at Baselworld 2019, the most important trade show of the international watch and jewellery industry, organized each spring in the city of Basel, Switzerlan. 

Chopard Magical Setting Collection 2019

Chopard Magical Setting Collection 2019; @chopard

Talisman jewelry for heroines who proudly wear their hearts on their sleeve.

Swiss manufacturer of luxury jewellery and watches Chopard delighted Baselworld 2019 visitors with a spectacular new Haute Joaillerie collection featuring an innovative setting technique that makes diamonds, sapphires, rubies, and emeralds seem to defy gravity. The gemstones appear to float as if by magic and kindle a fascinating play of lights.

“I have always dreamt of creating a jewellery collection in which you can no longer see the gold or the titanium. We primarily use the latter metal for earrings because titanium is lighter in weight than most other metals, for example, gold or platinum,” Chopard’s Co-President and Artistic Director Caroline Scheufele told in an interview for Baselworld Daily News.

Magical Setting Haute Joaillerie offers a choice of jewels set in white diamonds, sapphires, rubies and emeralds. Each cluster is centered on a significant single stone and encircled throughout with unusually large precious stones.

On the one hand, Chopard is also presenting several new editions in the iconic Happy Diamonds collection. Plus Chopard’s popular Happy Hearts collection now includes new bangles that feature other colours and also, for the first time, three small hearts. With the new Happy Hearts Wings Collection featuring two mother-of-pearl hearts arranged like butterfly wings, the luxury jewelry brand celebrates free-spirited women pulsating great changes with their big hearts.

Chopard Magical Setting Collection 2019-01

Chopard Magical Setting Collection 2019; @chopard

Chopard Magical Setting Collection 2019-necklace

Chopard Magical Setting Collection 2019; @chopard

Chopard Magical Setting Collection 2019-rings-earrings

Chopard Magical Setting Collection 2019; @chopard

Chopard is also keeping the luxury brand’s promise to use exclusively ethical gold.

“We already began processing fair-trade gold in 2013 with the pieces of jewellery that we made for the Cannes Film Festival. Our customers experience it as an added luxury to know how the jewellery that they have fallen in love with was made. We firmly believe that luxury should be transparent,” explained Caroline Scheufele.

Asked about her personal favourite from Chopard, Caroline Scheufele said she feels especially enthusiastic about the Magical Setting collection. “Of course, the Happy Hearts bangles are especially close to my heart too – and not just because they are so wonderfully casual to wear but also because their sale enables us to support various aid organizations, such as the Naked Heart Foundation, founded by Natalia Vodianova,” added Chopard Co-President.

Chopard Ladies Watches 2019 Baselworld

Chopard Ladies Watches 2019 for Baselworld; @chopard

Channel your inner empress with Chopard Exquisite Ladies’ Watches 2019

For 2019 Baselworld -The Watch and Jewelry Show, Chopard enriches its L’Heure du Diamant Collection with three new majestic 30-mm diameter jewellery-watches, telling the story of the perfect encounter between watchmaking savoir-faire and jewellery-making virtuosity.

As Chopard says, the “true luxury isn’t looking at your watch to read the time; it’s savouring the endless spectacle of thepassing of time, joyful moments and joie de vivre/”

Chopard Imperiale Joaillerie Rainbow watch is a unique jewellery-timepiece inspired by the great empires of history. Adorned with multicoloured sapphires echoing the palette of a rainbow, time becomes even moreprecious when the hands move around its cloud-like mother-of-pearl dial.

CHOPARD Happy Sport Oval 2019

CHOPARD Happy Sport Oval 2019; @chopard

Chopard Happy Hearts Collection 2019

Chopard Happy Hearts Collection 2019; @chopard

Chopard Ladies - Magical Setting Collection 2019

Chopard Ladies – Magical Setting Collection 2019; @chopard

Chopard Magical Setting Collection 2019-

Chopard Magical Setting Collection; @chopard