Lamborghini, the Italian supercar maker from Sant’Agata Bolognese, has just unveiled a two-tone version of its Temerario called the Tettonero. A few days earlier, Brabus, the German tuner that made its name by transforming Mercedes G-Classes into something considerably louder, showed an electric hydrofoil board at the Fort Lauderdale International Boat Show, built with the Swedish water-sports specialist Awake. One goes on the road, the other on the water. Both arrive wearing mostly black, in limited numbers, and both borrow a word from the fashion world: capsule.
Lamborghini, in two tones
The Temerario is Lamborghini‘s newer, smaller supercar: a 4.0-litre twin-turbo V8 working with three electric motors for about 920 PS (roughly 907 hp), starting at around $388,000 in its standard form. The Tettonero is a capsule collection designed by Lamborghini’s in-house design studio, Centro Stile, and it follows an Urus SE version introduced at Milan Design Week this spring, which was limited to 630 cars.
The recipe is simple. Take one of five body colours (Giallo Inti, Arancio Xanto, Blu Cepheus, Verde Scandal or Viola Pasifae), then set it against a Nero Noctis bonnet and roof, with gloss black on the bumpers, mirrors and wheels. Inside there are Nero Ade seats in a hexagonal pattern with Grigio Octans stitching, a Lamborghini logo embroidered on each headrest, “Tettonero” lettering on the doors, and a two-tone silhouette of the car’s rear stitched into the bulkhead. Each car carries a Matt Carbon plaque saying it belongs to the series. Nothing mechanical changes. Stephan Winkelmann, Lamborghini’s chairman and CEO, calls it an exclusive interpretation with a more dynamic, athletic character.
What Lamborghini has not said is how many will be made or what they will cost.
Brabus, on the water
The Brabus x Awake Shadow Carve is built on Awake’s VINGA Carve platform: an 8.2 kW electric drivetrain, an 80-centimetre reinforced mast, Brabus-branded carbon wings and a top speed of around 45 km/h. A “Click-to-Ride” system pairs the motor, controller and battery with little fuss, and a Brabus and Awake bag comes with it. Only 77 will be made, each marked “One of 77,” at $20,490. It is the second collaboration between the two, after a Shadow Explore jetboard last year, also limited to 77, and it sits neatly next to Brabus’s new yachts as a toy for the tender garage.
What the word “capsule” tells you
Capsule collections come from fashion, where a small, tightly edited drop lets a house experiment without redesigning its whole range. Lamborghini used the word deliberately at Milan Design Week, an event for furniture and interiors, not car shows. The car is being presented as something you curate, not merely drive.
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Discover the world’s most prestigious gatherings & exhibitionsIt makes commercial sense. Personalization is among the most profitable parts of a luxury car business, because buyers pay generously for choices that cost the maker little to produce: paint, stitching, a plaque. A capsule packages those choices into a story, and a named story is easier to sell, and easier to resell, than a pile of options. Ferrari’s Sketch Body panels and Porsche Design’s private car clubhouses follow the same logic from other directions: the object is rarely the whole product any more.
There is also a quiet game being played with numbers. Brabus gives you 77, a figure that makes scarcity concrete. Lamborghini hasn’t stated a figure at all, which leaves buyers to guess. Open-ended limitation is a clever pressure: nobody knows when to stop deliberating. It also invites a fair question about what “limited” means if the limit stays secret until orders close.
A few honest thoughts
A $20,490 electric board is a pure leisure object, and for most of the world it will always be a spectator sport. But eFoils have real appeal: they are quiet and clean compared with petrol jet-skis, and flying above the water at speed is indisputably fun. They also carry risk at 45 km/h, which the glossy photographs rarely mention. Brabus’s brand, built on brash styling, is an odd fit for a sport whose chief charm is silence, but that tension is what makes the collaboration interesting.
The wider point is about the size of the luxury market that sits below the headline price. A Lamborghini Temerario Tettonero is a very exclusive object for a few hundred buyers. A Brabus board is a way to wear the brand for the price of a good watch. Between them, they show how motor brands now work: a core product at the top, and a ring of limited, tightly styled editions that let more people take part. If you enjoy collecting stories more than horsepower, it is a good time to be a spectator.
