Lalique announces an exciting foray into automotive design. The ultimate luxury car to be presented later this year.
World-renowned French crystal maker Lalique is joining forces with luxury Italian coachbuilder ARES Design. The two luxury houses will produce a bespoke limited-edition car expected to be revealed later this year. The teaser shot is revealing the sleek silhouette of the ultimate luxury accessory.
Modena-based ARES Design will be responsible for the design and build of the car; currently in the development stage, while Lalique, who co-designed the look and feel, brings its distinctive brand of timeless French luxury to the project with the inclusion of crystal embellishments; complimented by additional signature items throughout.
The plans for the car look stunning, said ARES Design’s Executive Chairman and Co-founder Waleed Al Ghafari, and we do not doubt that, via the designers, engineers and artisan’s collaborative process, we will bring our mutual vision to life in a beautifully adorned masterpiece; a work of art unlike anything we have produced before; the epitome of bejewelled excellence.
“This very special collaboration will create the ultimate luxury accessory, perpetuating the work of René Lalique, renown for creating iconic car mascots in the 1920s and 1930s.” shared Lalique’s Chairman and CEO Silvio Denz.
“Masters in their respective fields, ARES Design and Lalique share common values, that of excellence, craftmanship and artistry, and the masterpiece that will result of this collaborative work will surely be unique and exceptional.”
Currently, in the development stage, the car is part of the company’s Legends Reborn programme which blends traditional craftsmanship and modern-day engineering technologies to breathe new life into past icons. The process transforms elegant vehicles of the past into timeless masterpieces of the future.
The hand-made jewels will be produced at Lalique’s factory in Wingen-sur-Moder in Alsace, France, where, like its Italian counterparts, its team of gifted artisans marry traditional skills of the past and modern-day technology to create stunning and unique works of art.