Fendi’s most iconic motifs reimagined into opulent furniture and design pieces.
“I believe that this presentation marking the kick-off of a new phase for the Fendi Casa line encapsulates all the messages and values that we have built and amplified over the years, rendering a clear image of what we are and where we want to be.” – Silvia Venturini Fendi.
Take a first look at the new Fendi Casa collection born from a prestigious partnership with Design Holding – the world-class expert in the development, production, and distribution of luxury furniture and décor.
Designed by Silvia Venturini Fendi, the new Fendi Casa collection continues the legacy of excellence and innovation established by her mother Anna Fendi – a visionary entrepreneur who, back in 1987, was the first one to launch an interior design segment within a fashion company.
“This new project, in collaboration with one of the world’s greatest fashion maisons, makes us very proud. Working with an Italian fashion house synonymous of quality, experimentation and creativity, which admirably combines tradition and modernity, will give our Group the opportunity to grow and further consolidate its presence in international markets. The class and style of Fendi products, combined with Design Holding’s leadership in the design market, will make this a winning partnership”. – Gabriele Del Torchio, Chairman of Design Holding.
“FENDI has been the first fashion House to expand to the design world in 1987 with FENDI Casa collection, and we are now pleased to enter a new era for the brand. Through this partnership, FENDI will combine its values and DNA with Design Holding unique expertise, sublimating Made in Italy and craftsmanship.” – Serge Brunschwig, Chairman and CEO of FENDI.
Design Holding and Maison FENDI, the Italian luxury brand part of the LVMH Group, announce the launch of the joint venture Fashion Furniture Design (FF Design) to develop the FENDI Casa business. The joint venture involves Design Holding as majority shareholder.
Thanks to the combination of design development, under the creative guidance of Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, and the unique know-how of Design Holding, FF Design integrate all the skills and tools necessary for direct and careful management of the research and product development, marketing and distribution phases. FENDI confirms its commitment to invest in the design, creativity and savoir-faire of FENDI Casa furnishing products, through the tradition and innovation typical of the Maison, while Design Holding consolidates its leadership in the international high-end design market. Alberto Da Passano – former President of FENDI for Europe and the Middle East – has been appointed to lead the joint venture in the role of CEO.
Alongside this, a production company based in Misinto in Brianza is exclusively in charge of the production of FENDI Casa branded collections. Fendi Casa x Design Holding promise more exciting reveals to come.