“What makes you feel Exhilarated?” Emeli Sande on what exhilaration means to her.
The face of Jaguar’s new XE mid-sized premium sports saloon.
British high-end automaker unveiled the face of its upcoming XE S sports sedan and a the first FEEL XE project, an audio-visual spectacle that will be seen and heard across the Thames. At the heart of the brand’s new mid-sized premium sports saloon is the ‘Exhilaration’ theme. Jaguar will be collaborating with artists and personalities including Emeli Sandé, Stella McCartney and Idris Elba to create experiences that express the ‘Exhilaration.’
Multi-platinum, British singer songwriter Emeli Sandé will create the first FEEL XE project. Emeli and Jaguar are looking to the public for inspiration as Emeli begins to write a FEEL XE song about the feeling of Exhilaration to support the reveal of the Jaguar XE. In order to secure inspiration Emeli and Jaguar will ask the public “What makes you feel Exhilarated?”
As Exhilaration can mean many different things to many different people, Emeli and Jaguar are expecting a diverse range of submissions.
“The new XE is innovative in its design and I can’t wait to start collaborating with the world, looking at what defines Exhilaration for them, and premiering the track in London at what is going to be an incredible event!” said Emeli about her involvement in the project.
Emeli’s FEEL XE track will be performed for the first time at a secret location alongside the Thames on 08 September as part of a spectacular, audio-visual event. The conclusion of this performance will mark the global reveal of Jaguar’s new XE mid-sized premium sports saloon, part of a series of dramatic Jaguar XE stunts and events across the Capital. The XE is a true sports saloon that has been designed, engineered and manufactured in the UK.
Emmy nominated British actor Idris Elba will create a FEEL XE project with his production company Green Door Pictures. It will be inspired by his passion for cars and innovation, an interest that he first explored in the recent BBC2 ‘King Of Speed’ series. Idris commented: “I have a passionate, personal connection to cars, and when I think of Exhilaration I am immediately drawn towards the defining points in my life and the role that cars have played in
Renowned British designer Stella McCartney, whose FEEL XE project will follow Emeli’s, said: “I’m passionate about British design and innovation. I’m proud to be involved in the Jaguar FEEL XE campaign and look forward to this exciting partnership.”