Sports company Puma together with Ferrari are elevating their footwear partnership with an exciting second-generation release of the highly anticipated ION F collection. Representing the pinnacle of footwear, the new ION F sneakers embody a perfect fusion of luxury and performance.
Embracing evocative and elite Ferrari design cues – specifically the state-of-the-art front wing of Ferrari’s pioneering SF90 Stradale sportscar – the second generation of ION F sneakers comprises of two new style capsules titled ION F Pool and ION F Sunset.
The footwear features a clean, rich graphic mesh material, and a color matched internal neoprene sock construction for unparalleled comfort. The colors and design inspiration is taken from summer lifestyle with two hues; a white ‘Pool’ mesh graphic, and a red mesh graphic called ‘Sunset’. The progressive style also features an innovative knitted sock construction and a premium magnetic fit-lock for ultimate performance.
Glamorous, fast, and luxurious in equal measure, the new ION F proudly displays the Ferrari wordmark and ‘Cavallino Rampante’ emblem – Ferrari’s iconic Prancing Horse. The instantly recognizable designs feature a reflective TPU panel at the back of the sneaker, wrapped by an unbreakable and sculptural PU Foam support in the shape of a wing, for additional traction and ultimate comfort.
NEW BALANCE REVEALS TRI-AURA PACK
New Balance has revealed an all-white pack of its latest evolution Furon v6+, Tekela v3+, and 442 v2 boots, inspired by the energy that lies within.
The Map to Modern Luxury
THE CURATED CALENDAR
Discover the world’s most prestigious gatherings & exhibitionsThe pack, named Tri-Aura, has been created with the idea of inspiring a player to unlock their potential and bring it to the fore.
Beginning with an all-white Tekela in both synthetic and leather finishes, the new design features additional details in violet accents or green accents for the leather finish.
Boasting a re-engineered stretch knit upper for optimum performance, the v3+ incorporates a full nylon injected chassis for in-game lightweight stability for those that see the game differently.
Also included is the Furon v6+, New Balance’s most dynamic boot to date. Available in complimentary synthetic and leather versions, the new whiteout boot includes blue accents or orange for the leather version. Completing the Tri-Aura Pack is the timeless all-white 442, featuring yellow tones. The flawless design provides unparalleled comfort and definitive lock-in.
