Exclusivité is very démodé: Karl Lagerfeld to launch new, accessible line

Karl Lagerfeld, creative director of both Chanel and Fendi, has signed up to design a new range called ‘Karl’. Set to launch in January next year, the rock’n’roll-inspired collection will be priced a million miles from the exorbitant sums seen on Chanel price tags – items such as biker jackets, sweatshirts, shirts and dresses will retail between £50 and £390.

Luxury online retailer Net-a-Porter.com will stock around 70 pieces from the collection exclusively from January 25 for four weeks, and remain as the only online stockist thereafter.

“We are working on a lot of amazing ideas which are all about making luxury affordable and accessible,” said Lagerfeld, who was recently quoted saying: “Exclusivité is very démodé.”

“I’m very excited about bringing this vision to life with this brand,” he added.