Category: DRIVE
-
Lowest consumption in biggest volumes: Kanga, the first WallyAce 26m yacht
Kanga, the first WallyAce 26M displacement yacht was launched, introducing the new Wallybow: The bulb incorporated into the bow. This unique Wally design combines the vertical bow to pierce waves and the bulb to improve performance. “… Wally opens once again a new route in yacht design – enthusiastically says Luca Bassani, Wally President and Founder –…
-
First digital Audi showroom opens in the centre of London
Audi City, the automaker’s first digital showroom opens in London Following the example of competitors and responding to customers’ changing needs, Audi is complementing its dealer network with a new format – Audi City. The first location opened in London close to Piccadilly Circus, is presenting the brand’s entire model line-up fully digitally in a…
-
New design renderings of the Arrinera supercar
Poland’s own supercar, the Arrinera, has been redesigned. Lamborghinis styling playbook came out of the equation. The supercar is currently undergoing high-speed aerodynamic testing, with production still slated to begin in late 2012. The Arrinera will come packing a Corvette ZR1-derived LS9 V-8 engine, with a base output of 650 horsepower and 604 pound feet…
-
James Beard Award Winning Chef Daniel Humm’s picnic menu inspired by SL Roadster
Mercedes-Benz “On the Road” Picnic Menu Inspired by the SL Roadster Given the interest in high-class culinary experiences amongst Mercedes-Benz drivers, Mercedes-Benz and James Beard Award-winning Chef Daniel Humm of Eleven Madison Park and the NoMad has created “On the Road” picnic menu, an initiative that continues to connect a passion for food with…
-
How to turn a guy’s head: Mansory Carbonado Lamborghini Aventador
Mansory Carbonado Lamborghini Aventador- a Black Diamond in carbon fiber Carbonado, or the “Black Diamond”, is a natural diamond found in in Central African Republic and Brazil. Its natural colour is black or dark grey. The stone was a source of inspiration for the latest Mansory Carbonado Lamborghini Aventador dressed in carbonfibre. The German tuner…
-
World’s largest hashtag lifts social media to new heights
Airship Ventures, operator of the Zeppelin airship, Eureka, lifts social media to new heights with the world’s largest hashtag decal, #ZeppMe, displayed across the side of the airship. “The Zeppelin is based in Silicon Valley, where social media reigns supreme. With the #ZeppMe campaign, we are leveraging the airship to showcase social media integration into…