Alexander Wang and Bella Hadid unveil exclusive ice cream leather cooler

Taking Pleasure Seriously at Cannes Film Festival 2018: Magnum x Alexander Wang limited edition handmade cooler bag.

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Alexander Wang and Bella Hadid unveil exclusive ice cream cooler bag; image credit: magnum

MAGNUM, the ice cream brand owned by the British/Dutch Unilever company, was joined at the 2018 Cannes International Film Festival by designer Alexander Wang and supermodel Bella Hadid to launch their collaboration for Magnum’s “Take Pleasure Seriously” campaign. As part of the campaign, a short film starring Bella Hadid and Alexander Wang was created to celebrate the craft and quality that goes into creating the iconic range of ice creams. In addition, MAGNUM unveiled a MAGNUM X ALEXANDER WANG limited edition handmade cooler bag. The Magnum X Alexander Wang limited edition cooler bag is available on www.alexanderwang.com at a $895.

The leather-wrapped cooler bag is the result of a truly unique collaboration with Magnum and Alexander Wang. By injecting elegance and luxury in to an everyday object, the two brands have created a premium, yet subversive, accessory to house expertly crafted luxury ice cream – perfect for those who take pleasure seriously.

“I’m excited to finally be able to share the MAGNUM X Alexander Wang cooler bag here in Cannes. Today is the result of months of incredibly hard work on a very unique project. As you will hopefully see, the bags were designed to capture the craft and expertise that I share with MAGNUM. This collaboration allows for an indulgent MAGNUM whenever and wherever you want,” said Alexander Wang about the partnership.

Bella Hadid also shared her enthusiasm for the collaboration, saying: “I’m a strong believer in living life to the fullest, which is why I am so excited to be working with Alexander Wang and MAGNUM on this project. The Magnum X Alexander Wang cooler bag allows you to enjoy an indulgent moment wherever and whenever. I’ve truly enjoyed developing this collaboration, and hope we inspire others to take pleasure seriously.”

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Alexander Wang and Bella Hadid unveil exclusive ice cream cooler bag; image credit: magnum
Alexander Wang and Bella Hadid unveil exclusive ice-cream cooler bag
Alexander Wang and Bella Hadid unveiled exclusive MAGNUM X ALEXANDER WANG cooler bag as part of “Take Pleasure Seriously” campaign; image credit: magnum

 

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“Tiffany Paper Flowers” explores a bright Tiffany Blue New York

Elle Fanning is a modern muse, who dances her way through a Tiffany Blue world.

Tiffany Paper Flowers Taxis
Tiffany Believe In Dreams campaign film; photo: tiffany.com/

Tiffany & Co. celebrated the debut of its latest jewelry collection, Tiffany Paper Flowers and premiered its newest campaign, “Believe In Dreams” starring Elle Fanning at the iconic Fifth Avenue flagship store. The famous Atlas clock at the Fifth Avenue flagship store was transformed into a digital screen with behind-the-scenes footage and vignettes from the new Believe In Dreams campaign film.

At the launch event, guests were treated to the worldwide debut of the campaign film. The film opens with actress Elle Fanning in black and white as she peers into the Fifth Avenue flagship windows, a nod to the opening scene from the 1961 classic film Breakfast at Tiffany’s. Her reality then transforms into a dreamlike rush of music and color flooding the streets of New York to the soundtrack of a reimagined “Moon River,” featuring Fanning’s ethereal vocals with original lyrics by A$AP Ferg.

The new collection and campaign were teased out with citywide activations that took over Manhattan leading up to the event. Across the city, people were greeted with Tiffany Blue coffee carts serving complimentary brews, taxis transformed from signature yellow to robin’s-egg blue that roamed the streets, bodegas filled with buckets of paper flowers and subway stations that received a Tiffany Blue treatment.

Elle Fanning is a modern muse, who dances her way through a Tiffany Blue world
Elle Fanning is a modern muse, who dances her way through a Tiffany Blue world.; photo: tiffany
Tiffany Paper Flowers Diamond Open Flower Ring
Tiffany Paper Flowers Diamond Open Flower Ring; photo: tiffany

Inspired by the idea of abstract flower petals, the new Tiffany Paper Flowers collection is a balance of refined femininity and industrial modernity. Traced with brilliant diamonds, this flower ring celebrates the power and beauty of delicate petals.

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