A collective of makeup artists developed new undetectable foundation

HD SKIN, the undetectable foundation by Make Up For Ever

HD Skin by @Make Up For Ever

The foundations are now even more undetectable and inclusive.
What if we’d finally found the ideal foundation? Iconic since 2008, the Ultra HD Foundation reinvents itself and pushes once again the boundaries to reach perfection with HD Skin, the new undetectable stay-true foundation that syncs with the skin. Its new micro-skin system corrects imperfections and blurs the complexion with high precision. Waterproof, sweat proof and smudge-proof, it offers 24-hour skin-perfection and not only that…

Even more undetectable and inclusive

True-to-skin, its ultra-light texture fits every type of complexion and its micro-meshed structure makes it fully flexible. The conclusion is clear: no crackles, no dry patches. It follows the skin’s movements all day long without migrating whilst offering a semi-mat yet luminous finish for all skin types. The 40 all-inclusive pro shade range, co-created with our worldwide pros, invites you to unleash your own personal edge and singularity and to celebrate beauty in its diversity.

You want to find your perfect shade? Don’t wait any longer! Make Up For Ever created the Shade Finder, an online tool that allows you to find your ideal shade with just one selfie.

The foundation for a sustainable beauty

HD SKIN is in line with our #COMMITTEDFOREVER actions for a more sustainable and responsible beauty. Its formula has been manufactured without any ingredients of animal origin. This new generation foundation is 100% made in France and offers an eco-conceived and recyclable packaging from bottle to cap.

HD Skin by @Make Up For Ever

Mercedes Benz Fashion Week continues to mentor young international talents in fashion

Mercedes Benz Fashion Week Berlin provides humanitarian aid for refugees from Ukraine. As part of its global fashion engagement, Mercedes‑Benz presented the MBFW Berlin Autumn/Winter 2022 season at the “Kraftwerk” location from 14 to 16 March 2022. Invited by the title sponsor, Finnish emerging designer Sofia Ilmonen presented her new collection in the opening show. … Read more

Leading marketplace for pre-loved fashion acquires US pioneer in fashion resale industry

The transaction is a key milestone for the luxury fashion resale industry. Vestiaire Collective, the leading global online marketplace for desirable pre-loved fashion today announces the acquisition of Tradesy, the US pioneer in the fashion resale industry. Financial terms of the deal were not disclosed. Vestiaire Collective and Tradesy were both founded in 2009 by … Read more

Guerlain announces revolutionary organic alcohol formula, eco-friendly bottles and new perfume unavailable to buy

  Unavailable to buy. Only for collectors: Guerlain Cherry Blossom by Kyoko Création – 2022 A perfume to celebrate hanami Each spring, the Japanese gather to admire the beauty of cherry blossoms. Guerlain celebrates this annual hanami tradition with an exceptional limited and numbered edition of Cherry Blossom in its iconic Bee Bottle. For the … Read more

The Fragrance Day 2022 to Galvanize Beauty Industry

  As Spring 2022 dawns with continued uncertainty and ever-evolving changes to the global landscape, there is renewed optimism, creativity and innovation in the multi-billion-dollar fragrance industry. The Fragrance Day event, launched in 2018, is presented annually by The Fragrance Foundation on March 21. Introducing consumers everywhere to the transformative power of fragrance, The Fragrance … Read more

Burberry SS 2022 unleashed a very raw energy that’s powerful and full of life. Like an awakening.

  Burberry reveals its Spring/Summer 2022 campaign, exploring the power of self-expression. Burberry’s Spring/Summer 2022 collections by Riccardo Tisci, further explore the idea of identity with narratives around femininity and masculinity, emphasising fluidity and the power of self-expression. The collections challenge the traditional, iconic silhouettes that are deconstructed and rebuilt in strong and striking silhouettes … Read more