Luxury Beauty’s Latest Obsessions: Hype, Heritage & High-Stakes Retail

The luxury beauty landscape is having a moment—and not just any moment, but one that straddles nostalgia, high-tech formulations, and retail power plays. From Clinique’s viral throwback to Le Labo’s ode to the great outdoors, the latest launches have one goal in common: capturing the attention (and wallets) of today’s discerning beauty consumer. But amidst … Read more

Louis Vuitton Launching Its First-Ever Beauty Division with Dame Pat McGrath

The gilded gates of luxury are swinging open once again, this time to welcome Louis Vuitton into the realm of high-end makeup. The French fashion powerhouse has announced the launch of its first-ever beauty collection, La Beauté Louis Vuitton, set to debut in Fall 2025. And in a move that feels as inevitable as it … Read more

David Yurman Just Leveled Up: Hollywood’s Finest Join the Sparkle Revolution

David Yurman, the iconic American luxury jewelry brand, is doubling down on star power with its latest campaigns featuring global ambassadors Eiza González and Michael B. Jordan. This dynamic duo brings fresh energy and cultural relevance to the brand, marking a bold step forward for Yurman in an increasingly competitive luxury market. Eiza González and … Read more

LVMH Prize 2025: The Glamorous, the Groundbreaking, and the Great Expectations

The LVMH Prize is back for its 12th edition, and if you thought last year was big, think again! With over 2,300 hopefuls throwing their designer hats into the ring, the competition is fiercer than ever. Twenty rising-star brands have been handpicked to battle it out in the semi-finals on March 5th and 6th in … Read more

Kiehl’s x The White Lotus: A Skincare Collab Worth Checking Into

Luxury skincare meets luxury drama—Kiehl’s Since 1851 is rolling out the red carpet for an exclusive collab with HBO’s The White Lotus, just in time for the show’s third season. The Resort ReSet Collection is the ultimate indulgence for anyone dreaming of an opulent tropical escape, minus the unexpected (and often deadly) drama of the … Read more

Aston Martin Aramco x ELEMIS: Because Even F1 Needs a Skincare Pit Stop

Aston Martin Aramco’s latest move isn’t about aerodynamics or tire compounds—it’s about skincare. In a bold, unexpected, and undeniably luxurious partnership, the British Formula One team has teamed up with ELEMIS, a heavyweight in the premium beauty world, to become their first-ever Official Skincare Partner. Because, let’s be honest, even race car drivers need to … Read more