LUST

Discover the world’s most coveted masterpieces. From fine horology and high jewelry to luxury beauty and bespoke fashion, we curate the artifacts of modern desire.

The Luxury Landscape Is Becoming More Introspective, More Adaptive, And—When At Its Best – More Meaningful

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The luxury sector finds itself in a dynamic state of reinvention. Marked by audacious collaborations, a resurgence of heritage-driven storytelling, cautious responses to economic headwinds, and increasingly discerning global consumers, the industry is at a crossroads. The latest wave of developments—from fashion and hospitality to mobility and tech—paints a vivid picture of both resilience and … Read more

Nicola Formichetti at the Helm of M·A·C — What This Really Means for Beauty

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Hold onto your highlighters and brace for impact: M·A·C Cosmetics just pulled a wild card from fashion’s most glitter-dusted deck. Nicola Formichetti—style alchemist, Lady Gaga’s former partner-in-creative-crime, and the man who once made meat dresses mainstream—is now the Global Creative Director of M·A·C. And honestly? It might be the shake-up the beauty world didn’t know … Read more

Hublot Meets Haute Cat-ure And The world’s Most Famously Spoiled Feline

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It was only a matter of time. The world’s most famously spoiled feline, Choupette Lagerfeld, has officially scratched her way into yet another corner of the luxury universe—this time not a velvet chaise or a couture runway, but a watch ad. Yes, Choupette is now the improbable face of Hublot’s 20th Anniversary Big Bang campaign, … Read more

Sustainable Luxury on a New Stage: EDITION SPECIALE by LUXE PACK 2025 Moves to the Louvre with a Bigger, Bolder Vision

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The world’s most forward-thinking luxury packaging event is back — and this year, it’s more ambitious than ever. The 2025 edition of EDITION SPECIALE by LUXE PACK is set to take place on July 1–2, 2025, in a new, iconic location: the Carrousel du Louvre in Paris. Swapping the Carreau du Temple for the majestic … Read more

Can Estée Lauder Bottle the Secret of Centenarians? Inside Their Luxe Wellness Debut in Costa Rica

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In Costa Rica’s Blue Zone, Estée Lauder Dips Its Luxe-Toed Foot into the Spa Longevity Pool—But Can Skin Science Really Keep Up with Centenarians? Let’s be honest—when beauty giants go looking for the fountain of youth, it’s not usually found bubbling beside a hot stone bath in Costa Rica. But Estée Lauder has a different … Read more

Luxury Retail in Flux: A Strategic Pivot Toward Heritage, Circularity, and Celebrity Synergy

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The past week in luxury retail has underscored a sector in agile transition—strategically shedding what no longer serves, embracing cultural cachet, and redrawing the boundaries of what defines “luxury” for modern consumers. From De Beers’ decision to shutter its lab-grown diamond venture to ThredUp’s entry into the digital vintage pop-up space, the industry is signaling … Read more