LUST

Discover the world’s most coveted masterpieces. From fine horology and high jewelry to luxury beauty and bespoke fashion, we curate the artifacts of modern desire.

David Beckham travels with Breitling Transocean Chronograph Unitime

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For first-class travelers: Breitling Transocean Chronograph Unitime – A “universal time” with a Manufacture movement Fron Novemner, on David Beckham‘s wrist is the the ultimate traveler’s watch – the Breitling Transocean Chronograph Unitime, a “worldtimer” chronograph equipped with an innovative in-house movement – Caliber B05 with a patented mechanism. David Beckham, a new ambassador for Breitling, stars … Read more

Jason Wu x St. Regis Limited-Edition Travel Bag: Wu’s first product created exclusively for travel

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St. Regis Hotels & Resorts and Fashion Designer Jason Wu Unveil Limited-Edition Travel Bag Inspired by Today’s Grand Tour For centuries, affluent travelers would go on a grand tour through Europe to collect experiences and cultivate knowledge. Today as culture, business and leisure intersect in destinations as diverse as Abu Dhabi, Aspen, and Sanya Yalong … Read more

Skinny Minnie’s Parisian fashion adventure: Disney’s Electric Holiday animated film

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‘Electric Holiday’ – Disney creates animated fashion film for Barney’s New York The Walt Disney and luxury specialty retailer Barneys New York launched the 2012 Holiday project Electric Holiday at the Barneys New York Madison Avenue flagship store. The multi-platform holiday project infused with fashion and fantasy includes the “Electric Holiday” animated movie (a so-called … Read more

Just a few drops of N°5. Listen to Marilyn Monroe talk about Chanel No. 5

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Marilyn and N°5.: What do you wear to bed?  “Just a few drops of N°5.” Chanel tells us the story behind this quote, in the words of Marilyn Monroe herself. The new film on Inside CHANEL web platform launched this fall explores what inspired Marilyn’s world-famous reply. In the 1950s the glamour of Chanel No. … Read more

First IWC Schaffhausen boutique in South America

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IWC Schaffhausen inaugurates first Brazilian boutique The very first IWC boutique in all of South America was unveiled in São Paulo, the largest city in Brazil, the largest city in the southern hemisphere and Americas, and the world’s seventh largest city by population. The key attraction of the new store in the luxury shopping mall, … Read more

For lovers of photography and the world of Armani: Acqua #2 at the Grand Palais

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Paris Photo – The Armani ‘Acqua’ Gallery: Armani presents Acqua #2 at the Grand Palais   Water, an essential element in Armani‘s philosophy and a reoccurring element in Giorgio Armani’s work, has also been since 2009 a social cause supported by the designer through the “Acqua for Life” challenge, which has helped to collect more than … Read more