Alexander McQueen to dive back into the world of perfume

London-based luxury brand Alexander McQueen is returning into the world of fine fragrance. After the launch of
now discontinued Kingdom (2003) and My Queen (2005) perfumes, creative director Sarah Burton in partnership with P&G Prestige will bring to life new concepts of future beauty products under Alexander McQueen logo.

Creating a fragrance feels like a natural progression as it enhances the world of Alexander McQueen. I’m very excited by this opportunity to collaborate with P&G Prestige, to work together to create a scent that captures the unique sensibility of the house,” said Sarah Burton.

“The contrasting elements of [McQueen’s] design approach: fragility and strength, tradition and modernity, fluidity and severity is incredibly rich territory for fragrance development,” said Joanne Crewes, president of P&G Prestige. “This creative approach combined with our expertise in fragrance and brand building creates a wonderful opportunity for global growth and expansion. It is a tremendous privilege to partner with Alexander McQueen and to bring this incredible brand into beauty.”