30 sexy years: Claudia Schiffer returned to the brand that created one of her most iconic images

30 sexy years: Claudia Schiffer Guess campaign marks brand’s 30th Anniversary

Claudia Schiffer is the face of the Guess’ 30th Anniversary Collection, marking a return to the brand that created one of Schiffer’s most iconic images. We all remember the original Guess campaign images by Ellen von Unwerth. The model appeared in six campaigns between 1989 to 1991. The 30th Anniversary Collection will hit Guess’ stores worldwide on April 24.

Guess’ 30th anniversary is celebrated with a 15-piece capsule collection inspired by the jeans, blouses, T- shirs of the former Guess Girls like Eva Herzigova, Anna Nicole Smith or Adrian Lima.

“Guess will always have a soft spot in my heart, and I’m excited that 23 years later we can still work
together so successfully,” Schiffer told WWD. “Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul.”

[Claudia] was a turning point of Guess, she was a turning point of Ellen’s career, Guess was a turning point of a life for Claudia,’ Paul Marciano, chief executive officer and creative director of Guess told Women’s Wear Daily. ‘Everybody talked about the Guess Girl.’