The Gucci Side of Brazil

The Gucci Museo crossed the ocean to bring Gucci Museo Forever Now Exhibition to São Paulo. Frida Giannini, Toni Garrn, Susan Neves, Camilla Belle and a host of São Paulo’s most stylish crowd turned out for the opening night of Gucci’s new “Forever Now” archive exhibit at the third floor of the JK Iguatemi mall. The three-week long exhibition of the Gucci Museo’s collections features treasured and rare Gucci pieces: accessories, trunks, suitcases created in the 1950s, 60s and 70s, and made-to-measure suits, luxurious ladies’ gowns, and the famous horsebit loafer, which turned 60 last year.

The exhibition also focuses on the famous Bamboo bag, created in 1947 and the Gucci ‘Flora’ print designed in 1966 for Princess Grace of Monaco.

Frida Giannini continued her tour of Brazil, traveling to Rio de Jeneiro where she participated in a special conversation at the Museo de Arte do Rio de Janeiro, a contemporary museum in downtown Rio that promotes community engagement though art and dialogue. There, in front of an audience of local university students, she spoke about fashion, design, motherhood and Chime For Change, Gucci’s global campaign for girls and women. Following the talk, Chime For Change and Gucci announced their respective support for and funding of Redes da Maré, Universidade das Quebradas and Instituto de Pesquisa Pretos Novos (IPN)—three local institutions working to improve the lives of women in Rio.