Mysterious new expressions: Challenge your senses to unlock the tasting notes of this new, mysterious Single Malt.
Inspired by the iconic British Code breakers, the latest innovation from Glenlivet is a combination of flavors that will measure the senses of even the most discerning whisky drinker by entering a digital tasting experience where they will be challenged to “Unlock the Taste” of the mystery whisky. The new release aims to build consumer knowledge of the single malt category while also developing a deeper understanding of The Glenlivet’s award-winning taste.
Do you have what it takes to unlock The Glenlivet Cipher?
This is not the first time Glenlivet’s Master Distiller Alan Winchester launches a limited edition single malt without any cask information or tasting notes. In 2016, The Glenlivet Cipher has been awarded Single Malt No Age Statement Of The Year by Jim Murray’s Whisky Bible. Glenlivet’s Master Distiller has left it to you to try this mysterious expression for yourself, using the Cipher app to reveal your own flavours and aromas.
Maintaining this exceptional quality that The Glenlivet is famed for, The Glenlivet Code embodies the brand’s smooth and fruity tasting notes with some additional twists to unlock. The mystery whisky is crafted from specially selected casks to produce a new, never-before created single malt scotch whisky.
“With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet,” said Master Distiller, Alan Winchester.
“This year’s limited edition is a labyrinth of flavors that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”
The Glenlivet Code will be available from the end of April 2018 at a suggested retail price of $120 a bottle.
To begin the decoding challenge, consumers are invited to scan a code on the back of The Glenlivet Code bottle carton using the Shazam app to enter a virtual underground room. There, they will be greeted by a hologram of The Glenlivet’s Master Distiller, Alan Winchester, who will challenge them to decode the taste of the liquid by selecting four aromas for the nose and four flavors for the palate from several possible combinations.
After decoding the flavors of the new whisky, participants will be given a score which they can post on their social channels to see how they rank against their peers. The official tasting notes will be revealed at the end of the year to give consumers the time to discover and enjoy the liquid themselves.