Tag: Report
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Iconic, but Immobile. The inaugural L2 Prestige 100: Mobile IQ
What about your mobile competence? L2 Prestige 100: Mobile IQ: study Sephora, Nordstrom, Macy’s, NET-A-PORTER and Bloomingdale’ssecure the top spots in the inaugural L2 Prestige 100: Mobile IQ report that measures the mobile competence of 100 brands. The Mobile IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated…
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Digital media on a larger scale: Four Seasons invests $18m in a web platform
Four Seasons Hotels and Resorts Unveils New $18m Website Part of an effort to improve online revenue, luxury hotel chain Four Seasons has unveiled a new website that cost $18m to develop. The new web platform will give travellers more digital tools to manage their bookings. Fourseasons.com, the result of the investment, offers a user-friendly…
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Beauty and personal care in Romania – report
Euromonitor International, one of the leading providers of global business intelligence and strategic market analysis, has recently published a new report about beauty and personal care in Romania. According to the report, the Romanian beauty and personal care market continued to grow in 2010 reaching a value of RON 3,940.5 million, although at a slower…
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Luxury Brands on the rise in 2011 Best Global Brands report
Interbrand, a leading brand consultancy, released its Best Global Brands report for 2011. The report is based on a unique methodology that analyzes three key aspects that contribute to a brand’s value: the financial performance of the branded products or services; the role of brand in the purchase decision process; the strength of the brand…