First Gucci x adidas collection was strategically designed to reduce environmental impact

First Gucci x adidas project strives to be fully recyclable. Originally debuting on the Exquisite Gucci runway, a mirror-filled space where historic emblems multiplied and metamorphized across sartorial streetwear, the first adidas x Gucci collection expands on the creative concept founded on an affinity for three stripes. Revealed in a lookbook released last month, the … Read more

Sustainable beauty embracing the blessings of trees: Shiseido’s new brand Baum Japan

    An increasing number of beauty consumers place importance on companies’ and brands’ attitudes toward social responsibility and environmental considerations. Shiseido luxury beauty conglomerate those brands include SHISEIDO, Clé de Peau Beauté, IPSA, NARS, bareMinerals, Laura Mercier, Dolce&Gabbana, launches new sustainable skincare brand Baum. To be unveiled officially in May, the prestige beauty brand’s … Read more