Tag: Perfume
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Jake Gyllenhaal is an explorer for Prada Luna Rossa Ocean
The spirit of adventure and the spectacular vastness of the ocean are a magnetic call for new discoveries in Johan Renck’s film for Prada Luna Rossa Ocean. Set under the sails of the Luna Rossa yacht, a masterpiece of cutting-edge technology, Jake Gyllenhaal is at one with his vessel. Prada announces the…
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Artistic perfumes: Six new niche fragrances of 2021
Patchouli Cannelle fragrance by La Closerie des Parfums. La Closerie des Parfums takes its name from these secret gardens set up in Paris in the eighteenth century. Trees, plants and flowers created an array of aromatic alcoves: inspiration was everywhere. During each blooming season, essences always mingled into new compositions. The Closerie is a…
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Magic and alchemy: New eaux de parfum join Gucci’s Haute Perfumery line
Gucci’s first scent to be presented in limited edition joins The Alchemist’s Garden luxury perfume collection. Crafted from the blend of high-quality natural extracts and modern molecules, each fragrance and formula in Gucci Alchemist’s Garden is inspired by the science of alchemy, telling the story of a place, a moment, or a memory. Captured…
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How scent can link both personal and cultural memory: Firmenich x Central Saint Martins reimagine the future of fine fragrance
As the world changes, from climate issues to political and cultural unrest, so does the perfumery. How olfactive experiences connect people to better understand each other and their environments. Olfactive Design encourages us to think about the future of fine fragrance through new uses and application techniques. Firmenich, the world’s largest privately-owned fragrance and…
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How TikTok is proving beauty is more than skin deep
Social media smarts and a sense of humour are highly profitable for a new breed of ‘skinfluencer’
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Gucci Bloom Profumo di Fiori in a world, let’s say, real but surreal
The new Gucci Bloom fragrance campaign tells the story of four women living in a garden of dreams. The fragrance is inspired by the idea of absolute authenticity, the freedom to be who you are. The scent is characterised by a trio of Jasmine Bud extract, Tuberose, and Rangoon Creeper. The natural green scent…