Estée Lauder Opens a Perfume Atelier in Paris. What is Means For The Industry

The Estée Lauder Companies to Establish Atelier in France to Further Accelerate Ambitions in Luxury and Prestige Fragrances. ELC announced the establishment of an Atelier in Paris, France, to further accelerate the company’s strategic ambitions in luxury and prestige fragrances. Estée Lauder’s Move to Establish Atelier in Paris: A Game-Changer in Luxury Fragrances. In a … Read more

Guerlain is opening boutiques dedicated exclusively to fragrances

The marvels of Guerlain Parfumeur are brought to fragrance lovers around the world via a Guerlain Parfumeur boutique concept. Building on the success of its first boutique dedicated exclusively to fragrances on rue Saint Honoré in Paris, Maison Guerlain is taking this innovative retail concept celebrating its métier of parfumeur to other countries. The new … Read more