Tag: Nike
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Sportswear brands expand men’s yoga ranges
Rising popularity of yoga classes with men has led brands to transform their collections
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Jordan Brand x Anna Wintour create first-ever Jordan Women’s Collaboration
As sneakers transcended sport and initiated street-style trends, collaboration became an integral component of sneaker culture, blossoming into a symbiotic relationship between brands and external creative communities. That community has been predominantly male. However, in pushing new female voices, Nike is challenging the sneaker status quo. In recent years, this has been propelled by curator-led…
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Ugly trainers: do you know your Dada from your dad shoes?
When it comes to men’s trainers this season, it seems the more hideous, the more hip
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Exit through the gift shop: how fashion fell for museum merch
From Nike x MoMA to Jeff Koons x Louis Vuitton, a host of collaborations between fashion and art are popping up. From now on, expect to get your ‘it pieces’ from the gift shop
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Green age kicks: how ethical trainers won the fashion seal of approval
Veja trainers are beloved of Emma Watson, adored by the sneakerheads who frequent Dover Street Market and draw huge crowds in Paris. They are a lesson in how sustainable clothing can also be cool
