NET-A-PORTER

Eye liner with a wobble

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How to get the ‘whoops, my eye liner slipped’ look

Balmain 2.0 to deliver a compelling brand experience to the growing Balmain Army

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After being named Balmain CEO in April 2017, one of the first things Massimo Piombini focused on was an acceleration of the luxury fashion house’s digital capabilities to offer an enhanced customer experience. The result of these efforts is a new Balmain digital house. The second-generation Balmain.com aims to deliver a compelling brand and shopping … Read more

mini-me: Gucci Kidswear – the picture-perfect pop-up is now open

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  Net-A-Porter Unveils Gucci Kidswear Pop-up Store. Alessandro Michele’s whimsical imagination lends itself so well to designing kidswear. Net-A-Porter unveils the first kidswear pop-up shop with Gucci, marking the e-commerce site’s inaugural venture into the category. On Net-A-Porter for six weeks only, Gucci’s romantic yet light-hearted styles will be available for babies and Girls & … Read more

Holiday Elegance: Balmain x Net-A-Porter 2018 capsule is reminiscent of the glamour of Cannes and St Tropez

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With a palette of Breton stripes and crisp naval blazers in white crepe with gold details, Balmain x Net-A-Porter exclusive collection references signature French resort styling. Building upon traditional Balmain silhouettes and Olivier Rousteing’s strongly modern DNA, this exclusive high summer capsule collection designed for net-a-porter is designed with summer in mind, offering the perfect getaway wardrobe. … Read more

‘Plastic is not cool’ – is fashion finally cleaning up its act?

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As World Oceans Day approaches, Lucy Yeomans, Net-a-Porter’s chief executive, is leading the way in tackling fashion’s addiction to the ‘plastic drug’. But there’s a long way to go

The logo becomes the cornerstone of the Fendi FF Capsule Collection

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  Fendi’s squared logo, updated from the original rectangular version, takes centre stage as the graphic pattern features heavily on every item of the NET-A-PORTER x FENDI FF Capsule Collection. The launch of the capsule was celebrated by special pop-up stores. The Palazzo della Civiltà Italiana was recreated in inflatable form from April 19th to … Read more