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name

Yves Saint Laurent in a retro branding process

June 22, 2012June 21, 2012 by Editorial Team

Yves Saint Laurent is set for name change. When Hedi Slimane was appointed Yves Saint Laurent creative director a statement explained that the designer had been given “total creative responsibility for the brand image and all of its collections.” But the move of the new Creative Director raise eyebrows. Slimane hopes to bring Yves Saint … Read more

Categories Business, Fashion Tags branding, Creative Director, Hedi Slimane, name, Paris Fashion Week, rebranding, retro branding, Saint Laurent, Saint Laurent Paris, YSL, YSL logo, Yves Saint Laurent

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