Tag: Luxury Industry
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MAPIC 2016 : Using Big Data in Retail & Pop Up Stores Means Better Business
Putting data at the center of sales and marketing decisions can improve marketing ROI by 15 to 20 percent, according to McKinsey & Company. Luxury and high-end companies can capitalize on the opportunity big data offers and gain an advantageous edge for their pop up stores or retail businesses. Identify consumer trends to tailor a…
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So who are the true High Jewelry talents of today?
by Philippe Mihailovich The 28th edition of the Biennale des Antiquaires in Paris known as the grand dame of antique fairs and the world’s major showcase for haute joaillerie opened this year without the big maisons that were exhibiting at the last show in 2014, notably Alexandre Reza; Boucheron; Bulgari; Cartier; Chanel; Chaumet; David Morris;…
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Disrupting the luxury industry with influencer marketing
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a…
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Influencer marketing for luxury brands. How to run a successful influencer marketing campaign
Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a…
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Burberry’s Christopher Bailey makes way for new CEO
Céline’s Marco Gobbetti to take over with Bailey staying on as creative director after protests over dual role
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Interview with Steve Farrel, Managing Director Sylka Carpets – National Brand of the UAE at Luxury Lifestyle Awards MAE 2016
Sylka Carpets’ Steve Farrel bets on innovation in high-end carpet production. SYLKA Carpets and rugs give you the look and feel of silk, making it ideal for the highest quality homes or luxury yachts. Steve Farrel, Managing Director of Sylka Carpets determines five pillars for a luxury brand, that can grab you and draw you in.…